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Security Life Launches the Next Generation of Its PrimeStar Individual Dental Insurance Product

Minneapolis, MN (PRWEB) September 09, 2013

Security Life Insurance Company of America, a leader in the ancillary benefits market, is excited to announce today the launch our next generation of PrimeStar Individual Dental Insurance products. This enhanced suite of products reflects Security Life’s mission to provide valuable dental insurance with the goal of being the easiest insurance company to work with. Many of the new product features were created as a result of research and feedback from our distribution partners.

The new generation of PrimeStar products include the introduction of two Preferred Provider Organization (also known as PPO) plans. Our network partner, MaxCare, is available as a choice on all plans (where state insurance regulations allow) featuring an extensive network with over 240,000 dental locations nationwide. Additionally, a basic plan option (PrimeStar Essential) was created to meet the needs of those seeking simple coverage at an affordable cost. As before, all of our plans can be purchased by anyone age 18 and older. We have also eliminated any additional premium charge for those over age 65.

Mark Zesbaugh, Security Life’s chief executive officer states, “It is very important that we remain in tune with our partners and what they want and need for their clients. This invaluable feedback has allowed us to enhance the PrimeStar individual dental product and create a product portfolio that not only meets, but exceeds the individual dental insurance market needs. We believe the new PrimeStar products do just that.”

The new products will be available beginning September 9 for effective dates starting October 1, 2013. To access important information on these plans please visit us at or call any Security Life appointed agents.

Products not available in all states and are subject to individual state regulations.

About Security Life Insurance Company of America: Security Life specializes in the ancillary benefits market, providing dental, vision, disability and life insurance products and services to consumers and employer groups. In close relationships with its distribution network of general agencies and strategic partners, Security Life is concentrated in personal insurance and small-to-mid size employer group business Security Life has products available in 49 states (in conjunction with Security Health Insurance Company of America in New York). For more information, visit

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