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Second Harvest Heartland, Feeding America, General Mills, and 'The Biggest Loser' Team to Help Community Lose Weight and Raise Funds to Feed the Hungry
Date:12/29/2008

SAINT PAUL, Minn., Dec. 29 /PRNewswire/ -- Second Harvest Heartland, the Upper Midwest's largest hunger relief organization, today announced a new partnership with Feeding America, General Mills and NBC's "The Biggest Loser." Through the Pound For Pound Challenge, for every pound participating dieters in Minnesota and western Wisconsin pledge to lose in the new year, General Mills will donate 10 cents to Second Harvest Heartland -- enough to provide one pound of groceries to someone in need. Funds will be distributed through Feeding America.

The Pound For Pound Challenge serves two purposes -- it provides a fun, interactive structure for losing weight, and it helps to raise critically needed funds for Second Harvest Heartland and more than 200 other food banks throughout the nation that are part of the Feeding America network.

The timing of the Challenge coincides with increasing demand for emergency assistance at food pantries, soup kitchens and other feeding programs as the nation struggles through tough economic times. In fact, according to the USDA, more than 36 million Americans live in "food insecure households" -- meaning that they do not always know where they will find their next meal. One in 10 Minnesotans struggles to put on their tables.

"We serve more than 25 million Americans every year, and the number of people in need just keeps growing," said Vicki Escarra, president and CEO of Feeding America. "We work with many generous donors who give us substantial food and funds to do our work, and we are especially pleased that General Mills and 'The Biggest Loser' have come up with such an innovative way to help us raise more funds and, just as importantly, raise awareness of the pervasiveness of hunger in our nation."

"We are delighted to be a part of The Pound For Pound Challenge," said Rob Zeaske, executive director of Second Harvest Heartland. "A program that lets th
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SOURCE Second Harvest Heartland
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