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Sebastian Ferrero Foundation Selects Gainesville, Florida Based Frankel Media Group as Agency of Record
Date:6/18/2009

advertising and marketing firm. The firm's reputation is built on its deep commitment to client service, creativity and collaboration. FMG has posted significant growth since its inception in 2005 and has earned nine ADDY awards in the past two years. The ADDY Awards, presented by the American Advertising Federation (a nationwide not-for-profit industry association) acknowledges creative excellence in advertising.

About the Sebastian Ferrero Foundation

Horst and Luisa Ferrero created the Sebastian Ferrero Foundation (http://www.sebastianferrero.org) in honor of their son Sebastian, a happy and healthy three-year-old boy who died in October 2007 as a result of a series of medical mistakes at Shands Hospital in Gainesville, Florida. The Foundation's mission is to advocate and fundraise for a full-service children's hospital in Gainesville, Florida while promoting excellence in patient safety and insuring that all families are treated with compassion, courtesy and dignity.

The Foundation recently received the Cheers Award, a national award recognizing individuals, organizations and companies that have set a superlative standard of excellence in the prevention of medication errors and adverse drug events, from the Institute of Safe Medication Practices (ISMP).


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