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Sebastian Ferrero Foundation Selects Gainesville, Florida Based Frankel Media Group as Agency of Record
Date:6/18/2009

GAINESVILLE, Fla., June 18 /PRNewswire/ -- The Sebastian Ferrero Foundation has selected Frankel Media Group to coordinate its marketing, promotions and publicity. The Gainesville, Florida based firm will begin developing an integrated campaign for the Foundation's annual fundraising event, Noche de Gala taking place October 3, 2009.

"Frankel Media Group is an excellent agency with a proven track record of innovation and creativity," said Horst Ferrero, co-founder of the Sebastian Ferrero Foundation. "We look forward to working with FMG as we begin promotions for this year's Noche de Gala."

Frankel Media Group offers complete advertising and marketing campaigns through print, television, radio, outdoor, promotions and media relations. Since its inception in 2005, FMG has helped countless clients develop and deliver their message to local and national media.

"We are thrilled to partner with the Sebastian Ferrero Foundation," said Ryan Frankel, President and CEO of Frankel Media Group. "We quickly recognized that the Foundation is making enormous, positive contributions to our community and we are excited to help further enhance their presence in the region."

About Frankel Media Group

Frankel Media Group (http://www.frankelmedia.com) is a leading full-service advertising and marketing firm. The firm's reputation is built on its deep commitment to client service, creativity and collaboration. FMG has posted significant growth since its inception in 2005 and has earned nine ADDY awards in the past two years. The ADDY Awards, presented by the American Advertising Federation (a nationwide not-for-profit industry association) acknowledges creative excellence in advertising.

About the Sebastian Ferrero Foundation

Horst and Luisa Ferrero created the Sebastian Ferrero Foundation (http://www.sebastianferrero.org) in honor of their son Sebastian, a happy and healthy three-year-old boy who died in October 2007 as a result of a series of medical mistakes at Shands Hospital in Gainesville, Florida. The Foundation's mission is to advocate and fundraise for a full-service children's hospital in Gainesville, Florida while promoting excellence in patient safety and insuring that all families are treated with compassion, courtesy and dignity.

The Foundation recently received the Cheers Award, a national award recognizing individuals, organizations and companies that have set a superlative standard of excellence in the prevention of medication errors and adverse drug events, from the Institute of Safe Medication Practices (ISMP).


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