Navigation Links
Seat Belts, Bike Helmets Go Unused in Movies Aimed at Kids
Date:1/11/2010

Hollywood demonstrates safe practices only about half the time, study finds,,,,

MONDAY, Jan. 11 (HealthDay News) -- Movies made for kids are getting better at portraying safety behaviors like wearing seatbelts and bike helmets, but they're still missing the mark about half the time.

That's the conclusion of a government study that's been tracking injury-prevention practices in movies since 1995. The study found that just 56 percent of motor vehicle passengers on the silver screen wore their seatbelts, while a mere 25 percent of people bicycling wore helmets.

"Personal injuries are the leading cause of death in children, but when appropriate safety recommendations are followed, deaths are decreased," noted study author Jon Eric Tongren, an epidemiologist at the U.S. Centers for Disease Control and Prevention in Atlanta. "If Hollywood can portray health messages that are factual, that would be very important, because children may imitate what they see on film."

The current study is the third in a series of studies designed to assess how injury-prevention practices are being portrayed in movies targeted to children. The first looked at movies from 1995 to 1997, the second from 1998 to 2002 and the current study looked at movies from 2003 to 2007.

In the latest report, the researchers included the 25 top-grossing films rated either G or PG for each year. They excluded animated films, fantasy films, documentaries and movies not set in the present day. After the exclusions, 67 films were analyzed for scenes with safe or unsafe behaviors.

Five of the movies were rated G, and the remaining 62 were PG-rated. Thirty-eight movies were comedies, 15 were action/adventure movies, 13 were children/family films and one was a drama.

From those movies, the researchers found 958 person-scenes involving potential injury-prevention practices. Fifty-five percent of the scenes involved children.

Twenty-two person-scenes involved either a fall or a crash, but just three of those scenes resulted in an injury.

"In reality, that's probably not what's going to happen and the lack of consequences in films may give children a false sense of security," Tongren said.

Dr. Barbara Gaines, director of the Benedum Pediatric Trauma Program at Children's Hospital of Pittsburgh, agreed that the lack of consequences in films is a concern. "People are falling, crashing and having these events happen where they don't have the expected consequences. It's like when you watch animated cartoons and the character gets smooshed and then pops right back up. It makes me wonder what the impact of that is?" she said.

The study found that 56 percent of people in motor vehicles wore seatbelts; 35 percent of pedestrians used crosswalks; 75 percent of boaters wore life vests and 25 percent of bicyclists wore helmets.

Results of the current study are to be published in the February issue of Pediatrics.

When compared to the previous studies, the researchers did find that cinematic use of seatbelts, life vests, crosswalks and bicycle helmets had all increased.

"The entertainment industry has improved significantly, but Hollywood still has a long way to go," said Tongren, who added that "parents should take an active role in viewing movies and highlighting unsafe behaviors."

For example, he said, in a recent movie featuring "Hannah Montana" teen idol Miley Cyrus, her character was shown riding in the back of an SUV with her father -- and not wearing a seatbelt. Parents need to point out that's not the safest behavior.

Gaines said, "If you're watching a movie with your child and there's a major scene where someone didn't buckle up, give your kid a nudge, and say something like, 'Uh-oh, what did that guy forget to do?'"

As for consequences, she said it's important to point out to your child that if the same fall or crash were to happen to him or her, the results probably wouldn't be the same. Say something like, "That person was pretty lucky, you could get really hurt from a fall like that," Gaines suggested.

She also said that this study highlights the need for parents to prescreen the kinds of movies and TV shows their children might watch, keeping in mind, "Is this really something I want them to watch? Or, are there a lot of messages I don't want them to take in?"

Tongren said the researchers are hoping that the Motion Picture Association of America (MPAA), the organization that sets movie ratings, will begin to include injury-prevention practices as part of the ratings.

More information

Learn more about preventing injuries in children from the U.S. Centers for Disease Control and Prevention.



SOURCES: Jon Eric Tongren, Ph.D., M.S.P.H., epidemiologist, U.S. Centers for Disease Control and Prevention, Atlanta, Ga.; Barbara Gaines, M.D., director, Benedum Pediatric Trauma Program, Children's Hospital of Pittsburgh, University of Pittsburgh Medical Center; February 2010 Pediatrics


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved

Related medicine news :

1. High school footballers wearing special helmets to monitor brain injuries
2. Children of Baltimore Get Free Helmets 4 Safety
3. Helmets Save Lives in Winter Sports
4. Pennsylvania Trauma Systems Foundation Releases Data Supporting Mandatory Use of Motorcycle Helmets
5. The physics of explosives and blast helmets
6. STARscanner, STARband Cranial Helmets Making a Difference in the Lives of Children
7. STARscanner, STARband Cranial Helmets Making a Difference in the Lives of Children
8. STARscanner, STARband Cranial Helmets Making a Difference in the Lives of New Jersey Children
9. STARscanner, STARband Cranial Helmets Making a Difference in the Lives of New York Children
10. Seattle Public Schools Get Free “Helmets 4 Safety”
11. Helmets Can Save Lives in Winter Sports
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... ... ... Livionex, Inc., a Silicon Valley healthcare company focused on treating biofilms and ... gel that shows significant reduction in plaque levels and gum inflammation and bleeding when ... at the Beckman Laser Institute at UC Irvine and has been published in Dentistry, ...
(Date:1/17/2017)... TX (PRWEB) , ... January 17, 2017 , ... ... Texas families from two offices in Tyler, has announced the latest beneficiary of ... Ribbon Wish Network, a nonprofit organization dedicated to fulfilling the dreams of terminally ...
(Date:1/17/2017)... ... January 17, 2017 , ... Today, FloSports , ... announced a new agreement as part of a long-term extension of their media ... includes the airing of some of the sport’s premier events exclusively on FloWrestling.com as ...
(Date:1/16/2017)... ... January 17, 2017 , ... Recently, patients and staff from A ... other volunteers and organizations in support of the annual Binder Park Zoo Halloween celebration ... up in colorful costumes of all designs coming out to enjoy games, face painting, ...
(Date:1/16/2017)... ... January 16, 2017 , ... Etymotic Research, makers of high-fidelity ... electronic earplugs at the NSSF SHOT Show on January 17-20, 2017 at the ... is the shooting, hunting and outdoor trade show and conference for the firearms, ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... Jan. 17, 2017   Anesthesia Business Consultants ... practice management for the anesthesia and pain management ... remains a "clinical conundrum" (as described recently in ... practitioners to think carefully before recommending medical marijuana ... by the National Academies of Sciences, Engineering and ...
(Date:1/17/2017)... N.J. , Jan. 17, 2017 Interpace Diagnostics ... provides clinically useful molecular diagnostic tests and pathology services ... has received a letter dated January 13, 2017 from ... has regained compliance with the requirement of the NASDAQ ... of $1.00 per share. The letter noted ...
(Date:1/17/2017)... 2017  Maureen L. Mulvihill, President and CEO ... 6 senior sales leaders to support the nationwide ... leaders were formerly part of the top producers ... recognized for their performance, they have a proven ... relationships with key customer constituencies. "I have ...
Breaking Medicine Technology: