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Sears Optical Celebrates Annual Family Eye Health Month
Date:3/3/2009

Nationwide Initiative Kicks-Off in March; Providing Special Promotions and Educating Consumers of the Importance of Eye Health

MASON, Ohio, March 3 /PRNewswire/ -- In an effort to remind families that having healthy eyes and seeing clearly should be a number one priority every day, Sears Optical announced today the launch of its annual "Family Eye Health Month." As part of this initiative, throughout the month of March, Sears Optical is encouraging families and consumers of all ages to schedule their next eye exam with their eye care professional, as well as offering special promotions and discounted eye wear.

"For over 50 years, Sears Optical has always believed that vision is important to everyone in the entire family, which is why we created 'Family Eye Health Month' in March," said Daryl Hammett, vice president and general manager, Sears Optical North America.

"Excellent service and eye wear are wonderful things--but families must have a wonderful experience as well....and that begins with receiving a proper eye and vision exam, which families can receive from an eyecare professional," said Dr. Robyn Dragoo, one of the independent doctors of optometry next door to a Sears Optical. "In fact, I, along with others, have helped to identify problems and potential problems before they begin. Early detection and treatment is crucial for everyone's overall health -- especially children."

According to recent studies from the Vision Council of America, more than 11 million Americans are living with an uncorrected vision problem. And this number is expected to grow as the population increases. Further, one in four children has a vision problem that goes undetected, such as common eye diseases.* An eye exam from an eye care professional is often all that is needed to help detect these problems. While Sears Optical does not provide exams, in most states there is an independent doctor of optometry located next door who does. "Healthy vision is important at any age. Having healthy eyes can lead to better learning, more productivity, and healthy living," said Dragoo.

About Sears Optical

Sears Optical has been in business over 50 years, and its optical centers have been improving family eye care by helping families "see better and look great." It has almost 800 convenient Sears Optical stores in the U.S. Throughout the month of March, there will be eye wear promotions in key stores as well. For more information on locations, eye wear selections, brands and pricing, please visit www.searsoptical.com

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

*For more information on the Vision Counsel of America and its recent Vision Coverage Report, please visit: http://tinyurl.com/cpvewq


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SOURCE Sears Optical
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