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Sears Optical Celebrates Annual Family Eye Health Month
Date:3/3/2009

Nationwide Initiative Kicks-Off in March; Providing Special Promotions and Educating Consumers of the Importance of Eye Health

MASON, Ohio, March 3 /PRNewswire/ -- In an effort to remind families that having healthy eyes and seeing clearly should be a number one priority every day, Sears Optical announced today the launch of its annual "Family Eye Health Month." As part of this initiative, throughout the month of March, Sears Optical is encouraging families and consumers of all ages to schedule their next eye exam with their eye care professional, as well as offering special promotions and discounted eye wear.

"For over 50 years, Sears Optical has always believed that vision is important to everyone in the entire family, which is why we created 'Family Eye Health Month' in March," said Daryl Hammett, vice president and general manager, Sears Optical North America.

"Excellent service and eye wear are wonderful things--but families must have a wonderful experience as well....and that begins with receiving a proper eye and vision exam, which families can receive from an eyecare professional," said Dr. Robyn Dragoo, one of the independent doctors of optometry next door to a Sears Optical. "In fact, I, along with others, have helped to identify problems and potential problems before they begin. Early detection and treatment is crucial for everyone's overall health -- especially children."

According to recent studies from the Vision Council of America, more than 11 million Americans are living with an uncorrected vision problem. And this number is expected to grow as the population increases. Further, one in four children has a vision problem that goes undetected, such as common eye diseases.* An eye exam from an eye care professional is often all that is needed to help detect these problems. While Sears Optical does not provide exams, in most states there is an independent doctor of opto
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SOURCE Sears Optical
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