SearchMedica's Second Quarterly 'Top Clinical Search Terms' Report Reveals Top 25 Oncology, General Medicine and Psychiatry Search Terms Among Medical Pro... ( Complimentary report analyzes Q4 200...)

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SearchMedica's Second Quarterly 'Top Clinical Search Terms' Report Reveals Top 25 Oncology, General Medicine and Psychiatry Search Terms Among Medical Professionals

Date:2/13/2008

Complimentary report analyzes Q4 2007 search query data to present trends

and new findings

NEW YORK, Feb. 13 /PRNewswire/ -- SearchMedica.com, the leading search engine for medical professionals, today unveiled the second in a series of quarterly reports intended to shed light on what clinical terms and conditions are most frequently queried on the Internet by doctors and practicing medical professionals. The SearchMedica Clinical Search Terms Quarterly Report(TM), launched in the third quarter of 2007, analyzes search trends across three therapeutic areas: cancer (oncology/hematology), general medicine and psychiatry. The new report is based on search query data from Q4 2007.

"While medical professionals can access much of the same information offline, they are choosing to leverage technology to access medical literature in a more convenient and timely manner," said Cyndy Finnie, senior product manager for SearchMedica. "Many factors can motivate medical professionals to conduct a search, including the desire to stay informed about new developments or learn more about high profile topics, like the CDC study released last October that suggested Methicillin-resistant Staphylococcus aureus (i.e. staph) infections were more common than previously thought.

"Seasonality also plays an important role, with special observations like awareness months and special events causing spikes in search volume," she added. "But regardless of the factors driving the searches, the SearchMedica data enables us to identify the medical terms and conditions that are top-of-mind among medical professionals."

The top five Q4 cancer-related searches by medical professionals were:

1. CNS metastases (Q3-'07 - breast cancer)

2. Prostate cancer (Q3-'07 - lung cancer)

3. Ovarian cancer (Q3-'07 - vertebroplasty metastases)

4. Medullary thyroid cancer (Q3-'07 - leukemia)

5. Pancreatic cancer (Q3-
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SearchMedica's Second Quarterly 'Top Clinical Search Terms' Report Reveals Top 25 Oncology, General Medicine and Psychiatry Search Terms Among Medical Pro...( Complimentary report analyzes Q4 200...),Health