Navigation Links Reveals Top Searches Among Medical Professionals

Inaugural 'Clinical Search Terms' quarterly report analyzes the information needs that drove doctors and other medical professionals online in the

third quarter

NEW YORK, Nov. 12 /PRNewswire/ --, the specialty-oriented professional medical search engine, today unveiled the first of an ongoing series of quarterly reports intended to shed light on the most pressing clinical information needs of doctors. Each report will include lists of the top 25 cancer, general medical and psychiatric search queries among medical professionals for the preceding quarter. Anyone interested in the complimentary report can email requests to

"The 'Clinical Search Terms' quarterly reports list the disorders, diseases, conditions and treatments that are top of mind with medical professionals," said Cyndy Finnie, senior product manager for SearchMedica. "We've compiled all of the oncology, primary care and psychiatry searches that took place in the third quarter to help other medical professionals stay informed of the latest patient care trends impacting their peers and clarify the online behavior of medical professionals for those that can apply these findings to improve communication efforts aimed at medical doctors and other healthcare professionals."

In the third quarter of 2007, the top cancer related searches among medical professionals were:

1. breast cancer

2. lung cancer

3. vertebroplasty metastases

4. leukemia

5. recurrent ovarian cancer

The top psychiatric searches among medical professionals were:

1. mood stabilizer

2. unipolar vs. bipolar depression

3. asperger's

4. hypomania

5. bipolar

The top general clinical searches among medical professionals were:

1. cortisol

2. HbA1c/glycated hemoglobin

3. dopamine

4. aphthous ulcers

5. hypertension

"Despite having perhaps the greatest wealth of trusted information resources available to them offline, doctors go online in droves to research topics covered extensively in those same resources. When we asked 6,000 doctors, 77 percent of primary care physicians said they turned to the Web frequently to find medical information," added Finnie. "Considering the misleading, erroneous and consumer-oriented information online underscores the importance of SearchMedica; it provides a trusted gateway to credible information for medical professionals who use SearchMedica."

SearchMedica provides clinicians with a specialist's view of the Web and an easy to use interface. leverages the medical expertise of thought leading medical editors as well as practicing physicians to ensure that every result is clinically sound.

For instance, a Google search on the term "teen suicide," a topic that has been in the news often as of late, returns approximately 722,000 results, most of which are geared toward parents and patients. The same search nets 150 results on SearchMedica from some of the most credible online sources of medical information for physicians and practitioners.

Healthcare professionals are encouraged to register to receive updates about new content and tips on how to use various advanced tools within SearchMedica. In addition to ranking search results according to relevance, SearchMedica also organizes results into categories such as practical articles and news, research reviews and editorials, evidence-based articles and meta-analyses, practice guidelines, clinical trials for patients, continuing medical education, and alternative-complementary medicine. recently was acknowledged for its outstanding user experience as a recipient of a 2007 Standard of Excellence WebAward.

About indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since is advertiser supported, medical professionals pay nothing to use the specialty search engines. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at

Media Contact:

Kraig Smith

PReturn Inc.


Copyright©2007 PR Newswire.
All rights reserved

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