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The new edition features a redesigned game board that keeps the letter tiles in place, a rotating base and curved tile holders so players can keep their letters a secret. In addition, the game board is refreshed with a modern color palette and box design, and folds for easy portability. Two built-in side trays provide easy, compact storage, and a game case handle makes it easy to grab a game and go. The SCRABBLE: Diamond Anniversary Edition Game is now available at mass merchandise and toy stores throughout America for the approximate retail price of $34.99. For more information on SCRABBLE and game playing tips, visit http://www.SCRABBLE.com.

Sixty Years of SCRABBLE

A family favorite since 1948, SCRABBLE's meteoric rise began when an out-of-work architect from Poughkeepsie, New York decided to invent a board game. Alfred Mosher Butts attempted to create a game that would use both chance and skill by combining features of anagrams and the crossword puzzle. He studied the front page of The New York Times and did painstaking calculations of letter frequency. His basic cryptographic language analysis and his original tile distribution have remained valid for almost three generations and billions of games played, according to the National SCRABBLE Association. Butts was initially turned down by two game companies that thought the game had no commercial potential. Sixty years later, SCRABBLE has sold over 100 million sets worldwide and there are between one and two million sold each year in North America. Today the SCRABBLE game is found in one out of every three homes in America, according to Hasbro.

The appeal of SCRABBLE is that anyone of any age can play. And because it's a game that brings families and frie
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