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Score Big With One-of-a-Kind Swarovski Encrusted SCRABBLE(R) Board
Date:10/21/2008

Hasbro Auctions Game in Celebration of 60 Years: Benefits St. Jude

Children's Research Hospital(R)

EAST LONGMEADOW, Mass., Oct. 21 /PRNewswire-FirstCall/ -- To celebrate the Diamond Anniversary of the game of SCRABBLE, Hasbro Inc. is auctioning off a one-of-a-kind SCRABBLE: Swarovski Encrusted Board Edition, featuring more than 30,000 sparkling Swarovski crystals to benefit St. Jude Children's Research Hospital. The winning bidder will get the game -- and a brush with fame. The board was the centerpiece of an exclusive celebrity SCRABBLE tournament held in June and took center stage as celebrities vied for the coveted title of SCRABBLE Celebrity Double Champions. The board comes with a commemorative plaque signed by the celebrity players -- Jimmy Kimmel, Daniel Kellison, Seth Green and Skeet Ulrich -- who faced off in the final match up played on the board.

Each sparking crystal on the game was meticulously selected to match the new SCRABBLE: Diamond Anniversary Edition Game board's signature colors and was painstakingly applied by hand. The specially commissioned board has an estimated value of $20,000. Along with the autographed plaque, the winning bidder will receive the game board, a set of crystal-encrusted glass SCRABBLE tiles, four glass tile holders and a glass tile box and display case.

Hasbro and St. Jude are partnering with eBay Giving Works to auction off the Swarovski Encrusted SCRABBLE game online. The public can bid on the game at http://www.ebay.com/scrabble between now and October 30, 2008. Proceeds from the board will benefit St. Jude Children's Research Hospital, the premier center for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

Store, Fold, Grab and Go: New SCRABBLE: Diamond Anniversary Edition Game

The SCRABBLE: Diamond Anniversary Edition Game is designed with one idea in mind:
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