Navigation Links
Score Big With One-of-a-Kind Swarovski Encrusted SCRABBLE(R) Board
Date:10/21/2008

Hasbro Auctions Game in Celebration of 60 Years: Benefits St. Jude

Children's Research Hospital(R)

EAST LONGMEADOW, Mass., Oct. 21 /PRNewswire-FirstCall/ -- To celebrate the Diamond Anniversary of the game of SCRABBLE, Hasbro Inc. is auctioning off a one-of-a-kind SCRABBLE: Swarovski Encrusted Board Edition, featuring more than 30,000 sparkling Swarovski crystals to benefit St. Jude Children's Research Hospital. The winning bidder will get the game -- and a brush with fame. The board was the centerpiece of an exclusive celebrity SCRABBLE tournament held in June and took center stage as celebrities vied for the coveted title of SCRABBLE Celebrity Double Champions. The board comes with a commemorative plaque signed by the celebrity players -- Jimmy Kimmel, Daniel Kellison, Seth Green and Skeet Ulrich -- who faced off in the final match up played on the board.

Each sparking crystal on the game was meticulously selected to match the new SCRABBLE: Diamond Anniversary Edition Game board's signature colors and was painstakingly applied by hand. The specially commissioned board has an estimated value of $20,000. Along with the autographed plaque, the winning bidder will receive the game board, a set of crystal-encrusted glass SCRABBLE tiles, four glass tile holders and a glass tile box and display case.

Hasbro and St. Jude are partnering with eBay Giving Works to auction off the Swarovski Encrusted SCRABBLE game online. The public can bid on the game at http://www.ebay.com/scrabble between now and October 30, 2008. Proceeds from the board will benefit St. Jude Children's Research Hospital, the premier center for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

Store, Fold, Grab and Go: New SCRABBLE: Diamond Anniversary Edition Game

The SCRABBLE: Diamond Anniversary Edition Game is designed with one idea in mind: to spoil SCRABBLE players wherever they go. From the sleek folding carrying case to the two slide-and-store trays, there's never been a more convenient way to enjoy the popular game.

The new edition features a redesigned game board that keeps the letter tiles in place, a rotating base and curved tile holders so players can keep their letters a secret. In addition, the game board is refreshed with a modern color palette and box design, and folds for easy portability. Two built-in side trays provide easy, compact storage, and a game case handle makes it easy to grab a game and go. The SCRABBLE: Diamond Anniversary Edition Game is now available at mass merchandise and toy stores throughout America for the approximate retail price of $34.99. For more information on SCRABBLE and game playing tips, visit http://www.SCRABBLE.com.

Sixty Years of SCRABBLE

A family favorite since 1948, SCRABBLE's meteoric rise began when an out-of-work architect from Poughkeepsie, New York decided to invent a board game. Alfred Mosher Butts attempted to create a game that would use both chance and skill by combining features of anagrams and the crossword puzzle. He studied the front page of The New York Times and did painstaking calculations of letter frequency. His basic cryptographic language analysis and his original tile distribution have remained valid for almost three generations and billions of games played, according to the National SCRABBLE Association. Butts was initially turned down by two game companies that thought the game had no commercial potential. Sixty years later, SCRABBLE has sold over 100 million sets worldwide and there are between one and two million sold each year in North America. Today the SCRABBLE game is found in one out of every three homes in America, according to Hasbro.

The appeal of SCRABBLE is that anyone of any age can play. And because it's a game that brings families and friends together, every word counts, and every word is a winner. For example, more than one million students play SCRABBLE in more than 20,000 schools nationwide. Adults also play SCRABBLE to have fun, build vocabulary skills and keep their minds sharp. In fact, a recent survey conducted by Russell Research for Hasbro found that 20 percent of baby boomers surveyed believe SCRABBLE is the board game that has the greatest impact on their mental acuity or sharpness.

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. SCRABBLE, the distinctive game board and letter tiles and all associated logos are trademarks of Hasbro in the United States and Canada and are used with permission.

About St. Jude

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit http://www.stjude.org.

Contact:

Denise Dixon Leach Patricia Riso

Carmichael Lynch Spong Hasbro Games

(773) 525-5225 (413) 526-2307

denise.leach@clynch.com priso@hasbro.com


'/>"/>
SOURCE Hasbro
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Local Experts Help Women Living and Working with Cancer Even the Score
2. Troubled children hurt peers test scores, behavior
3. Cognitive Score Changes Over Time May Hint at Dementia
4. Dermatologists Score Healthy First for Fans at Final Tennis Tournament Before U.S. Open
5. New HIV Infection Figures from CDC Underscore Need for National AIDS Strategy for the U.S.
6. New HIV Infection Figures from CDC to be Announced on Aug. 3 Underscore Need for National AIDS Strategy for the U.S.
7. Second national scorecard on US health care system finds no overall improvement
8. Walk Score Unveils Americas Most Walkable Neighborhoods
9. Reading, math scores up for 4th and 8th graders, federal report shows
10. New cardiovascular score developed to improve heart attack and stroke detection
11. DrScore, the Premier Online Patient Satisfaction Service Partners With Leading Healthcare Web Design Firm, Practis, Inc.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... 2016 , ... On June 10-11, 2016, A Forever Recovery, a holistic treatment ... Longest Breakfast Table in Battle Creek, MI, where the rehabilitation facility is located. This ... of the world’s leading providers of cereal and other breakfast foods. Its residents often ...
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX ... Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over ... Cut Pro X . Simply select a ProHand generator and drag it above media ...
(Date:6/25/2016)... ... ... Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health and Mental ... exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards took place ... BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to receive an ...
(Date:6/24/2016)... ... 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. ... the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has ... , Sickle Cell Disease (SCD) is a disorder of the red blood cells, which ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 ... the appointment of Dr. Edward Futcher ... Non-Executive Director, effective June 23, 2016.Dr. Futcher was ... Nominations and Governance Committees.  As a non-executive member ... independent expertise and strategic counsel to VolitionRx in ...
(Date:6/23/2016)... , June 23, 2016 Any dentist who has ... of the current process. Many of them do not even ... technical difficulties and high laboratory costs involved. And those who ... it at such a high cost that the majority of ... Dr. Parsa Zadeh , founder of Dental Evolutions ...
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
Breaking Medicine Technology: