Navigation Links
Scientific Publications Strategy & Delivery Shifts from Marketing to Medical
Date:9/28/2007

CHAPEL HILL, N.C., Sept. 28 /PRNewswire/ -- The landscape of scientific publications strategy, planning and delivery is changing with the advent of transparency guidelines. Half of global publications groups are fully located in the marketing function, but publications leaders expect to see a shift to medical groups to diminish the marketing influence, according to primary research conducted by Best Practices, LLC's Business Excellence Board (BEB).

In fact, 14 percent of pharmaceutical and biotech companies in the study do not turn to global or regional marketing representatives to develop a global publications strategy and plan. These companies, which align publications strictly with the medical group, receive strategy input from medical directors, advisor physicians and biostatisticians.

Download a complimentary white paper of this client-driven research, "Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance," at http://www3.best-in-class.com/br103.htm. The study guides pharmaceutical and biotechnology companies in making the transition to the new publishing environment while building scientific credibility and commercial success.

Other key topic areas in the research include:

-- Impact of transparency guidelines on publications, planning and

delivery;

-- Tactics for handling publication of neutral or negative clinical trial

results;

-- Optimal structure for the global publications function;

-- Transition of global publication function from commercial to clinical;

and

-- Strategy changes for the new marketplace.

This research sample represents one tool available to members in the BEB. Members can request benchmarking surveys and best practice research, assessment of current processes, targeted executive interviews, comparison case studies and recommendations fo
'/>"/>

SOURCE Best Practices, LLC
Copyright©2007 PR Newswire.
All rights reserved

0

GOOD

Page: 1 2

Related medicine news :

1. Scientific markers of aging described
2. A Settlement Over Stem Cell Controversy Through Scientific Research
3. A Scientific Explanation For Out Of Body Experience
4. PUFA Good For Heart: Gets The Scientific Seal
5. Forensic Phonetics – Scientific Solution for Legal Problem
6. Old Indian Advice Has A Scientific Backing Now!
7. India To Highlight Its Scientific Achievements
8. Thumbs up in weight loss for vegetarian diets: scientific review
9. Scientific Research in a War Zone
10. Unscientific Depression Drugs aplenty in Health Stores
11. No Scientific Evidence to Support Drug Safety Recommendations
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/19/2013)... 19, 2013 Strict rules for ... 2013, Orriant is launching a new tool to ... compliance with regulations. New HHS regulations will ... incentives if their employer offers outcome-based, health-contingent, compliant ... compliant with these standards for nearly a decade. ...
(Date:6/19/2013)... As Januvia lawsuit ... in courts throughout the U.S., Bernstein Liebhard LLP notes ... held a meeting to discuss the safety of Januvia ... According to a June 12th report from Bloomberg.com, the ... Januvia and similar drugs, following a recent study that ...
(Date:6/19/2013)... (June 19, 2013) In what is believed to ... most common form of hereditary dystonia a movement ... in deep brain stimulation report good success rates and ... the Movement Disorders Program at Cedars-Sinai Medical Center,s Department ... the Division of Neurosurgery at Beth Israel Deaconess Medical ...
(Date:6/19/2013)... reveals significant disparities between minority and white clients ... programs. Moreover, these disparities vary widely from state ... for most states there,s something amiss," says Stephan ... "There are strong racial and ethnic disparities for ... treatment programs successfully, and those disparities are something ...
(Date:6/19/2013)... 19, 2013 The Movement ... neurosurgeons, psychiatrists and urologists with specialists in physical ... works with patients and their family members to ... of life. Patients also have the opportunity to ... research. , “Movement disorders can be relentlessly progressive ...
Breaking Medicine News(10 mins):Health News:New Tool to Increase Participation Rates for Corporate Wellness Programs in July 2013 Will Help Maintain Compliance with Federal Regulations 2Health News:New Tool to Increase Participation Rates for Corporate Wellness Programs in July 2013 Will Help Maintain Compliance with Federal Regulations 3Health News:Januvia Lawsuit News: Bernstein Liebhard LLP Comments on Recent FDA Meeting to Discuss Safety of Januvia and Other Incretin Mimetics 2Health News:Januvia Lawsuit News: Bernstein Liebhard LLP Comments on Recent FDA Meeting to Discuss Safety of Januvia and Other Incretin Mimetics 3Health News:Long-term study reports deep brain stimulation effective for most common hereditary dystonia 2Health News:States vary widely on success rates for minorities in drug treatment programs 2Health News:States vary widely on success rates for minorities in drug treatment programs 3Health News:Abington Memorial Hospital’s Neurosciences Institute Opens Movement Disorders Center 2
... Industries, a,leading manufacturer of specialty vehicles in the United ... production facility in Bluffton,Ohio. Company officials plan to move ... Hutchinson, Kansas by November 9, 2007. "The closure ... was,certainly a difficult decision. Since the purchase of this ...
... Center Suite operates with Gryphon compliance services ... resulting in increased productivity for call centers, ... provider of,intelligent customer interaction solutions, today announced that ... the worldwide leader in,On-Demand Contact Governance solutions. This ...
... of pen-and-paper questionnaires/ , Here is a great ... soon be obsolete! Well, at least for people with ... by doctors. Thanks to the RT3 accelerometer, MS patients ... keeping a journal or completing activity questionnaires. The RT3 ...
... took a weekly dose of risedronate, sold as Actonel, ... take the drug, according to a two-year study from ... week at the 29th annual meeting of the American ... through Wednesday at the Hawaii Convention Center. , Susan ...
... More Than 30 years of Healthcare Management Expertise, ... leader in,Provider Network Management solutions, today announced the ... PacifiCare of California, to its board,of directors. ... of the country,s,largest HMOs is a tremendous asset ...
... In the face of an emerging liver cancer crisis in ... developed a test that could help millions. Due to widespread ... population is at high risk for hepatocellular carcinoma (HCC), a ... treated early. Researchers report on a new blood screening ...
Cached Medicine News:Health News:Company Announces Closure of Bluffton, Ohio Plant 2Health News:Amcat Partners With Gryphon to Provide Comprehensive and Guaranteed Do Not Call (DNC) Compliance Solution for Outbound Contact Activities 2Health News:Amcat Partners With Gryphon to Provide Comprehensive and Guaranteed Do Not Call (DNC) Compliance Solution for Outbound Contact Activities 3Health News:Story tips for journalists 2Health News:Story tips for journalists 3Health News:Weekly dose of osteoporosis drug prevents bone loss after breast cancer treatment 2Health News:Jon R. Wampler Joins Portico Systems' Board of Directors 2Health News:Liver cancer marker could yield blood test for early detection 2Health News:Liver cancer marker could yield blood test for early detection 3Health News:Liver cancer marker could yield blood test for early detection 4
(Date:6/19/2013)... , June 19, 2013   BioCision ... sample standardization and handling in many areas of ... of new patents by the U.S. Patent Office ... products developed to standardize sample handling to ensure ... results in common laboratory procedures. ...
(Date:6/19/2013)... , June 19, 2013 /PRNewswire/ ... has recently added DrugPatentWatch to its ... http://www.bharatbook.com/drugpatentwatch-tour.pdf )      (Logo: ... comprehensive information on pharmaceutical, drug patents ... supports the critical business functions of ...
(Date:6/19/2013)... , June 19, 2013 Amerivet Solutions, ... servicing all branches of government from Federal to ... expanded their facilities to include complex metal design ... fabricated some very complex aluminum parts for the ... expand our capabilities to service government contracts," states ...
Breaking Medicine Technology:BioCision Announces Two New U.S. Patents for Thermo-Conductive Products that Standardize Sample Handling in Laboratory Research 2Drug Patent Watch 2Drug Patent Watch 3Amerivet Solutions Expands to Manufacture Complex Metal Designs 2
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... ARUP Laboratories is a national reference ... laboratory research and development. ARUP offers an ... unique medical tests in clinical and anatomic ... ARUP Laboratories' clients include more than half ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
Medicine Products: