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Scientific Publications Strategy & Delivery Shifts from Marketing to Medical
Date:9/28/2007

CHAPEL HILL, N.C., Sept. 28 /PRNewswire/ -- The landscape of scientific publications strategy, planning and delivery is changing with the advent of transparency guidelines. Half of global publications groups are fully located in the marketing function, but publications leaders expect to see a shift to medical groups to diminish the marketing influence, according to primary research conducted by Best Practices, LLC's Business Excellence Board (BEB).

In fact, 14 percent of pharmaceutical and biotech companies in the study do not turn to global or regional marketing representatives to develop a global publications strategy and plan. These companies, which align publications strictly with the medical group, receive strategy input from medical directors, advisor physicians and biostatisticians.

Download a complimentary white paper of this client-driven research, "Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance," at http://www3.best-in-class.com/br103.htm. The study guides pharmaceutical and biotechnology companies in making the transition to the new publishing environment while building scientific credibility and commercial success.

Other key topic areas in the research include:

-- Impact of transparency guidelines on publications, planning and

delivery;

-- Tactics for handling publication of neutral or negative clinical trial

results;

-- Optimal structure for the global publications function;

-- Transition of global publication function from commercial to clinical;

and

-- Strategy changes for the new marketplace.

This research sample represents one tool available to members in the BEB. Members can request benchmarking surveys and best practice research, assessment of current processes, targeted executive interviews, comparison case studies and recommendations for action.

For more information on other services offered by Best Practices, LLC and its Business Excellence Board, contact Cameron Tew at ctew@best-in-class.com or (919) 767-9246.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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