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Schools and Cities Send 9.7 Million Messages During Swine Flu Outbreak with Blackboard Connect(TM) Platform
Date:5/26/2009

Notification technology helps schools communicate more quickly and consistently

WASHINGTON, May 26 /PRNewswire-FirstCall/ -- As the world waited for news about the swine flu outbreak, many U.S. school and government leaders used notification technology to proactively reach parents and residents with important updates and information - the latest example of the way that time-sensitive communication has advanced far beyond the days when it might have taken officials days to reach all of their constituents with little or no way to confirm that important messages were received.

In just eight days, from April 27 to May 4, Blackboard Connect(TM) sent some 9.79 million messages direct to users in support of school and government outreach efforts, according to Blackboard Inc. (Nasdaq: BBBB), a global leader in education technology.

Approximately 40 percent of the messages dealt with the flu outbreak and helped officials quickly reach parents, staff and residents. Officials communicated a wide range of information through email, voicemail and text messages, including updates on potential cases and precautionary measures being taken to help control the spread of disease and eliminate undue panic in communities. Experts cite the importance of rapid and consistent communication of accurate information in minimizing the impact of a public threat.

For the Los Angeles Unified School District (LAUSD), the Blackboard Connect platform plays a key role in their emergency preparedness plan. On Monday, April 27, within the first hours of public concern over the flu, Dr. Kimberly Uyeda, LAUSD's Director of Student Medical Services recorded and sent the following message to 713,000 unique recipients, in both English and Spanish (to hear the actual recorded messages, see the links at the end of this release):'/>"/>

SOURCE Blackboard Inc.
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