Navigation Links
Scale Media Launches New 'Tru Alchemy' Selfcare Lifestyle Brand

Scale Media has just unveiled Tru Alchemy, an innovative selfcare brand with a powerful lineup of scientifically-formulated and nourishing skincare products. Tru Alchemy is Scale’s sixth CPG brand to launch in the wellness and beauty space, expanding the tech-driven DTC company’s mission to create healthier and happier lives through the seamless integration of science, technology, nature and health education.

Tru Alchemy’s product family transcends conventional skincare by using clean, gentle and wholesome formulas with intentional ingredients and immersive applications to deliver instant gratification and lasting results. The five selfcare products embrace Scale’s holistic approach to innovation at the intersection of beauty, nature, science and consumer experience:

GLOW SERUM – A deeply nurturing serum formulated with an ultra-potent form of antioxidant Vitamin C, plus the brightening power of natural Bakuchiol and an advanced TriDroxy Acid Blend™ to encourage newer-looking skin at the cellular level

QUENCH CRÈME – A daily moisturizer with Hyaluronix® designed to replenish skin moisture at the cellular level, plus prevent signs of aging with Bakuchiol, which helps skin appear firm and refined. Our best-in-class natural ingredients plump and promote a visibly-healthy barrier for softer, younger-looking skin

CELESTIAL CLEANSER – A gentle, sulfate-free cleanser formulated with a combination of mineral clay, cucumber and melon to naturally draw out dirt, oil and other impurities, and to also brighten skin and calm redness

EYE ELIXIR – An eye cream/serum that instantly cools and hydrates the delicate eye area with Hyaluronix®, caffeine and light-diffusing technology to plump away signs of wrinkles and puffiness, while brightening dark circles and softening the look of fine lines

SPOT CHECK – A dark spot brightening serum formulated with Niacinamide and skin-hydrating TriDroxy Acid Blend™, plus Hyaluronix® to effectively mask sunspots, post-blemish shadows, and other unwanted imperfections

"Tru Alchemy embodies Scale Media’s mission of helping people live healthier, happier lives by integrating the best that nature and science have to offer together with expert-backed, world-class product innovations," said Ziv Haklili, CoFounder of Scale. "As passionate brand builders in the beauty & wellness space, Tru Alchemy allowed us to go inward and develop something beyond skincare that’s transformative, empowering and personal. We’re proud to have created a skincare brand that meets the moment, invites you to be present, and gives you the space to be mindful so that you can approach your day with a beauty-positive mindset."

The Tru Alchemy products are available to order at Learn more about Scale and their house of brands at

About Scale:

Headquartered in Los Angeles, California, Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through their proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Founded in 2013 by serial entrepreneurs Ben Flohr and Ziv Haklili , the company has rapidly powered and scaled concepts into multi-million-dollar consumer lifestyle brands, including 1MD, Hair La Vie, Simple Beauty, Live Conscious, and Essential Elements. Today, Scale’s growing portfolio of 80+ products helps hundreds of thousands of people live healthier lives. The company is recognized as a Forbes’ Best Startup Employer for 2020, and is the 2020 recipient of the NBJ Leadership & Growth Award. Learn more at

Scale Media Inquiries: Nicole Khandhar, Director of Operations, Scale Media,

Read the full story at

Source: PRWeb
Copyright©2021 Vocus, Inc.
All rights reserved

Related medicine news :

1. Large-Scale Multi-Medical Center Study Finds AI-Powered COVID-19 Solution by RADLogics Reduces Report Turnaround Time by 30 Percent
2. YPO Africa and Invest Africa Partner to Further Scale YPO’s Lead COVID-19 Response Impact Initiatives
3. Rx Savings Solutions Selects Contract Logix to Streamline and Scale Contract Lifecycle Management
4. DETECTO’s New Digital Scale with Utility Bowl for Precision Clinical Use
5. The First All-in-one Kitchen Scale And Cutting Board Launches on Kickstarter
6. Dual DETECTO Scale Models Offer EMR Connectivity with Schiller Diagnostic Station
7. Thermo Fisher Scientific Showcases Large-scale Precision Medicine Research Studies in Genotyping
8. DETECTO Awarded Patient Scales Agreement with Premier Inc.
9. Emergency Nursing Expertise and Career Success Linked to CEN Certification in Large-Scale Study
10. Microdermics Closes $1 Million Funding Round to Scale Technology to Replace Hypodermic Needles
11. Upscale, Student-Run 418 Restaurant is a Culinary Classroom
Post Your Comments:
(Date:3/30/2021)... , ... March 29, 2021 , ... ... the 21st Century , A Virtual Workshop Presented by WCG FDAnews and Cerulean ... 4:30 pm EDT, , Are one’s SOPs written for the ...
(Date:3/30/2021)... ... March 29, 2021 , ... According to data released ... reproductive age (13-44) in need of publicly funded contraception live in counties impacted by ... Colorado’s 64 counties have lost some of their Title X resources. , The ...
(Date:3/30/2021)... ... March 29, 2021 , ... Health Literacy Innovations (HLI), a ... confusion due to low health literacy today announces a new partnership with the ... work with ACAP’s member Safety Net Health Plans, those that provide comprehensive health ...
(Date:3/30/2021)... ... ... Dr. Colin Campbell is proud to announce the 1 year anniversary in their new state ... internal medicine and is a primary care specialist who has been practicing for 23 years. ... keep South Jersey healthy one patient at a time. , “Over the past year, Dr. ...
(Date:3/30/2021)... ... March 30, 2021 , ... The COVID-19 ... and survivors; their families; and their caregivers. Crossroads4Hope is addressing the needs of ... emotional support system, MyGo2Support, which meets needs of people impacted by cancer, no ...
Breaking Medicine News(10 mins):
(Date:3/30/2021)... ... March 29, 2021 , ... The University of Texas Health Science Center ... San Antonio Multispecialty and Research Hospital, a destination center for research and treatment of ... In a nod to the COVID-19 pandemic, the ceremony was held virtually. , William ...
(Date:3/30/2021)... ... March 29, 2021 , ... Iora Health ... primary care, has partnered with Devoted Health , one of the fastest-growing ... across Maricopa County and provides seniors with the highest-quality care and experience possible, ...
(Date:3/30/2021)... CITY (PRWEB) , ... March 29, 2021 , ... ... has joined the Vaccine Credential Initiative (VCI), a group bringing together leading health ... record of vaccination status, based on open, interoperable standards. By joining the VCI ...
Breaking Medicine Technology: