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Say Cheese With Milk
Date:6/1/2009

GOT MILK? Sponsors a Photo Contest to Celebrate National Dairy & Smile Month

SAN CLEMENTE, Calif., June 1 /PRNewswire/ -- The struggle between parent and child starts at sundown. Bath: Check. Pajamas on: Check. Favorite bedtime book: Check. Brush teeth: Sigh. Suddenly, the nightly routine can come to a screeching halt if the child hates to brush his teeth. According to a 2006 report by the Dental Health Foundation, by the time children are in kindergarten, more than 50 percent already have had tooth decay. When these youngsters reach third grade, that number increases to 70 percent. That's why the California Milk Processor Board (CMPB) - the creator of GOT MILK? - has partnered with the Dental Health Foundation during the month of June, National Dairy Month and National Smile Month, to educate Californians that regular tooth brushing plus consuming calcium-rich foods, like milk, could mean fewer unnecessary visits to the dentist.

"Today, there are nearly 140,000 elementary school children across the state in pain requiring treatment for dental care," says. Dr. Steven Uranga McKane, chair of the Dental Health Foundation. "Parents need to be proactive and encourage development of good oral health habits and - as studies show - proper nutrition in order to ensure a beautiful smile."

Studies show that toothbrushes and toothpastes alone aren't enough to obtain that picture-perfect smile. A report by a research scientist at the University of California, Los Angeles School of Dentistry states that the calcium in milk helps build strong teeth and could prevent cavities(1). To bring this messaging home, GOT MILK? is searching for the best smiles in California with the Say Cheese with GOT MILK? photo contest. With their parents' permission, kids ages six to 12 can submit a photo of their best smile that could win them a $500 shopping spree at a toy store, plus an electric
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SOURCE The California Milk Processor Board
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