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Save the ta-tas Calling on Women to Join the Love/Avon Army of Women to Unlock the Key to Breast Cancer Prevention
Date:6/30/2009

- LA-Based Apparel Company Lending Support to another Cancer Research Outreach -

LOS ANGELES, June 30 /PRNewswire/ -- Save the ta-tas, a brand of apparel and accessories designed to "put some fun in the fight" against cancer, announces its support of a unique new program that offers women the opportunity to help unlock the key to preventing breast cancer: the Love/Avon Army of Women.

The Love/Avon Army of Women is seeking to recruit one million women nationwide to help researchers learn the causes of breast cancer and move beyond a cure to prevention. Women across the country are encouraged to be "one in a million" by learning more and signing up at www.armyofwomen.org.

The Love/Avon Army of Women is a partnership between the Dr. Susan Love Research Foundation and the Avon Foundation and launched on October 1, 2008 which marked the start of Breast Cancer Awareness Month. Women have taken personal action and raised millions of dollars that has advanced treatment and early detection, but researchers still do not know what causes the disease.

"Save the ta-tas is proud to be affiliated with the Love/Avon Army of Women and help reach our common goal to find the causes of breast cancer," said Julia Fikse, founder of Los Angeles-based Save the ta-tas and The Save the Ta-tas Foundation. "We encourage women in every community to be part of this important effort by visiting their new Web site, www.armyofwomen.org."

All women not currently undergoing breast cancer treatment, including breast cancer survivors and those who never had the disease, are eligible to register. Universities and research labs throughout the country may submit their studies for consideration to the Army of Women, and all research will undergo a thorough medical and ethical review.

About Save the ta-tas

ta-tas Brand has a full line of apparel and accessories designed to "put some fun in the fight" against cancer while money for awareness and research. For more information about The Save the Ta-tas Foundation, visit www.savethetatas.org. To visit the ta-tas Brand site, go to www.savethetatas.com.


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SOURCE Save the ta-tas
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