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Save Baby's Skin with Free Baby UV Skinz
Date:5/3/2010

xposure for infants within the first few years. The reality is that most infants older than six months will likely spend some time outdoors, even if just for walks in a stroller, and should therefore be sun protected from head to toe year round, not just during summer months. Skin’s sun protection defenses are not fully developed in newborns and young infants so special care to protect babies’ delicate skin from direct sun or indirect water, snow or concrete glare must be taken into consideration for the first few years of life.

The effects of sunscreen on babies’ thin skin have not been adequately tested to date. Babies cannot communicate what is uncomfortable or what may be irritating to their skin and eyes. The UPF 50+ UV protection of most UV Skinz wear is primarily due to the tight weave of the soft and stretchy microfiber blend fabric which blocks out 98% of harmful UV rays without using harsh chemicals. UV Skinz board shorts and light color fabrics are given an extra measure of protection to ensure a UPF50 sun guard. “And then there’s the ‘wiggle’ factor,” Sparks adds. “Anyone who has kids knows how difficult it is to get them to stay still long enough to get on a proper coating of sunscreen. Our UV wear minimizes unprotected skin areas that would need to be covered with a non-toxic broad spectrum sunscreen which should be applied correctly and often.”

Statistics show that we aren’t doing enough to curb the phenomenal growth rate of skin cancer occurrence in this country. Only one, severe sunburn in childhood can more than double the chances of skin cancer developing in adulthood. The Skin Cancer Foundation provides a host of alarming skin cancer facts on its website taken from the works of pediatric oncologists, the American Cancer Society and American Academy of Dermatology. Among these facts is that melanoma incidence among those under 20 years of age rose 2.
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