MAARSSEN, Netherlands, Aug. 6 /PRNewswire/ -- Against the background of continuing strong market growth, Sao Paulo will host the second CPhI South America and P-MEC South America pharma ingredients and production technology events on Wednesday 26 - Friday 28 August.
Staged by UBM International Media, the debut events in Rio last August welcomed over 180 exhibitors and nearly 4,500 attendees. Argentina, India and the USA headed the 27% international visitor league.
The venue for the co-located 2009 exhibitions, conference and networking events is Sao Paulo's five-hall Transamerica Expo Center, where they will be staged under UBM's "Where Pharma Meets" umbrella brand.
Led by Brazil, the markets of Latin and Central America are joining China and India as regions of dramatic future opportunities for pharma-related services. With Sao Paulo at the heart of its pharma business sector, Brazil accounts for well over 30% of the Latin American pharma market.
UBM International Media's Pharma Portfolio Group Director Eliane van Doorn commented: "Our 2009 events will build on the successful CPhI and P-MEC South America foundations laid in Rio last year. Despite the very challenging market conditions of recent quarters, interest levels and bookings have remained strong".
Providing coverage across the pharma ingredients, contract services and production equipment and technology sectors, co-location of CPhI and P-MEC is a proven formula that ensures a high level of networking and business opportunities in a single event visit.
Alongside the exhibitions will be a five-element, wide ranging conference programme focused on trends and key technical issues and challenges in the emerging pharma markets of South America.
The programme will include the ISPE Brazil Life Sci
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