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Santa Monica School Unveils Fresh Fruit & Vegetable Snack Program to Combat Obesity

Top State and National Nutrition Leaders on Hand to Discuss Ground Breaking


SANTA MONICA, Calif., Oct. 29 /PRNewswire/ -- Will Rogers Learning Community (K-5) will unveil an innovative snack program aimed at combating obesity in school children by providing fresh fruit and vegetables in the classroom to develop life-long healthy eating habits at a young age. The 2008 Farm Bill expanded the "Fresh Fruit and Vegetable Snack Program" nationwide due to its overwhelming success. The United Fresh Produce Association, the nation's premier fruit & vegetable trade association, was a leading advocate for expanding this program along with state leaders including California's Secretary of Food and Agriculture A.G. Kawamura and Superintendent of Public Instruction, Jack O'Connell. California is the nation's top producer of fruits and vegetables.

WHO: Students participating in Fresh Fruits and Vegetable Snack Program

A.G. Kawamura, Secretary, California Department of Food and

Agriculture Phyllis Bramson-Paul, Assistant Superintendent of

Public Instruction for Nutrition Services, California Department of

Education Dr. Lorelei DiSogra, Vice President, Nutrition, United

Fresh Produce Association Matt McInerney, Executive Vice President,

Western Growers Association

WHAT: Unveiling the Fresh Fruit & Vegetable Snack Program with student


WHEN: Thursday, October 30, 2008 at 9:15 a.m.

WHERE: Will Rogers Learning Community, Room 511

2401 - 14th Street

Santa Monica, CA 90405

Background on Fresh Fruit & Vegetable Snack Program

The Fresh Fruit and Vegetable Snack Program seeks to develop life-long healthy eating habits in school children by providing fresh fruits and vegetable snacks for free at schools across the country. The 2008 Farm Bill expanded this program to all 50 states due to its effectiveness in pilot schools and overwhelming bi-partisan support in Congress. The program is being administered by the California Department of Education's Nutrition Services Division and during the 2008-2009 school year, California schools are eligible to receive $2.7 million to implement this program. The Will Rogers Learning Community has been allocated $26,100 ($50 per student) for the current school year for its 563 students (50% Hispanic/Latino, 32% White, 15% African American and 1% Asian) and is one of 25 schools funded in California to implement this innovative program designed to improve child nutrition.

United Fresh Produce Association is the nation's premier industry trade association representing more than 1,400 members throughout the global fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies. For more information about United Fresh, visit our website at

SOURCE Will Rogers Learning Community
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