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Sanofi-aventis Partners with the African American Community in Memphis to Increase Health Awareness, Access to Resources and Help Improve Patient Care
Date:1/22/2009

not to create a new program within the Memphis community, but to support and enhance access to the resources already available," stated Dennis Urbaniak, Vice President of Innovation and New Customer Channels, sanofi-aventis. "By establishing meaningful, long-term connections among patients, healthcare providers and resources, we hope to encourage the community to take advantage of its available resources to achieve better health. The necessary components are already in place, we are simply helping to strengthen links within the community and extend their reach to more people."

One of the key elements in maintaining and strengthening local links is the community health liaison (CHL), who will be based in Memphis to facilitate continued community resource collaboration. The liaison will help bridge the information gap between local health resources and patients by facilitating the flow of information between community groups and the African American community.

"There is a large unmet need in the national African American community for better access to care and improved health outcomes," stated Cevette Hall, APN, Board of Directors, Healthy Memphis Common Table. "To address this, we engaged in dialogue with both national and local community organizations to build our understanding of the African American community's needs and to identify how the CHP can help bridge health disparities and help patients take their personal healthcare to the next level."

Sanofi-aventis will work with local community outreach organizations to develop a Health Resource Guide and other supporting materials containing detailed information on existing health programs to help community members locate and utilize the health resources in the Memphis area. The Health Resource Guide will be distributed to patients in Memphis through the local physicians and community-based programs associated with the partnership.

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