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San Francisco Psoriasis Event Tonight Will Celebrate First National Short Sleeve Day
Date:9/14/2007

KENSINGTON, Md., Sept. 14 /PRNewswire-USNewswire/ -- San Francisco will get an early jump on the first national "Short Sleeve Day" tonight as Psoriasis Cure Now, a nonprofit patient advocacy group, will be holding a special show at the El Rio to celebrate. Starting at 9:30 pm, two bands will perform the best New Wave hits of the 1980s for this combination awareness event, fundraiser and party. The suggested donation is $10. More information is available from the Psoriasis Cure Now website: http://www.psoriasis-cure-now.org/ssd.

"Short Sleeve Day is designed to turn the traditional approach to psoriasis on its head," said Michael Paranzino, president of Psoriasis Cure Now. "In most cases, according to patient surveys, those with psoriasis who are able to hide their psoriasis choose to do so. On this day, we want people to expose their psoriasis. And it goes without saying that psoriasis is not associated with joy -- far from it. But on Short Sleeve Day, we hope people with psoriasis and their loved ones will take some time to have fun and also use the day to educate the public about this serious disease."

People from 35 states plus Washington, DC and Puerto Rico have registered for Short Sleeve Day, which for the rest of the country will be on Saturday, September 15th. The day also features musical events in Washington, DC and Salt Lake City, as well as a cookout in Chicago and a nationwide "virtual" event. Everyone who registered for Short Sleeve Day received psoriasis informational cards that they can distribute to friends, neighbors, colleagues and family members. Hundreds will also be wearing the official Short Sleeve Day t-shirt, which features the work of New York artist and Psoriasis Cure Now volunteer Gillian Fisher.

DarkWave, which features a guitarist with psoriasis, will take the stage at 9:30 pm to play the best new wave hits; followed by Japanese Baby, a tribute to the Cure, at 11:00 pm. The El Rio is at 3158 Mission Street between Cesar Chavez and Valencia.

Short Sleeve Day - San Francisco is being made possible by educational funding from Amgen & Wyeth, as well as by contributions from people with psoriasis and their loved ones.


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SOURCE Psoriasis Cure Now
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