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Samplify Expands Global Distribution Channel; Signs Top-Ranked Chinese Distributor, Excelpoint
Date:3/19/2009

Alliance Supports Widespread Acceptance by Chinese Equipment Manufacturers for Samplify's Analog/Digital Converters with Compression

SANTA CLARA, Calif., March 19 /PRNewswire/ -- Samplify Systems, Inc., a provider of mixed-signal compression solutions for intelligent data conversion, today expands its distribution channel with the addition of Singapore-based Excelpoint, a top-25 global distributor of electronic components. This alliance is in direct response to the widespread interest and adoption by Chinese equipment manufacturers for Samplify's award winning SAM1600 family of analog-to-digital converters, (ADCs) integrated with the company's real-time signal compression technology. China's top OEMs are embracing Samplify's technology, especially in the medical imaging and wireless base station markets.

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"We are very pleased and excited to have established engagements with all the top medical imaging OEMs in China," said Allan Evans, VP of Marketing for Samplify. "Excelpoint is an excellent resource to help us provide these customers with the very highest levels of technical expertise and support as they conduct their evaluations and proceed into implementation of the Samplify products."

Samplify's Prism(TM) real-time signal compression, embedded in the SAM1600 family devices, delivers high value for ultrasound systems and multi-antenna, direct-conversion WiMax base stations. The SAM1600 family provides twice the channel density and half the power of existing solutions without sacrificing analog performance for ultrasound front-ends. SAM1600 members also are well suited for digital repeaters and fourth generation (4G) wireless base stations using smart antenna or MIMO (multiple-in-multiple-out) technology. 4G wireless systems can take advantage of the cost savings of direct-conversion radio architectures enabled by these devices. SAM1600 enables wireless OEMs to send increased amounts of baseband data over the same fiber-optic infrastructure already in place for 3G systems.

"Samplify's high-performance, low-power data converter with integrated signal-compression technology is gaining rapid adoption among Chinese OEMs," said Samuel Ge, VP of Field Applications for Excelpoint. "In the opinion of our customers, Samplify has set the standard for customer support."

About Excelpoint

Excelpoint is a value-added partner to Asia's electronics manufacturers. Headquartered in Singapore, Excelpoint began as a distributor of electronic components in 1987. The company has since evolved and grown into a total solutions provider of quality components, engineering designs and supply chain services to OEM (original equipment manufacturers), ODM (original design manufacturers) and CM (contract manufacturers) in Asia.

Working closely with its principals, Excelpoint has a team of dedicated research and development professionals who will identify new trends and developments in the electronics industry to create and test drive new technical features that will complement their customers' products. For more information visit www.excelpoint.com

About Samplify Systems:

Samplify Systems, Inc. is a fabless mixed-signal semiconductor company that combines high- performance analog with sophisticated digital processing to deliver a new class of intelligent data converters. Samplify provides the only real-time lossless and lossy compression solutions for high-speed sampled data systems. Delivering simply the bits that matter(R), Samplify's Prism(TM) compression technology turbo-charges the I/O subsystem of Samplify data converters, reducing bandwidth and storage bottlenecks in DSP systems without the power, area, and cost of brute-force hardware solutions. Samplify targets real-time embedded applications in medical imaging, wireless, defense, communications, and industrial markets. Samplify Systems is a privately held company based in Santa Clara, CA with over $11M in investment from Charles River Ventures and Formative Ventures.

Prism is a trademark and simply the bits that matter is a registered trademark of Samplify Systems.


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SOURCE Samplify Systems, Inc.
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