Samplify Evolves Business Model From IP Developer to Semiconductor Supplier; Now Targets Multi-Billion Dol...(logical and most exciting approach for o...),Health

Date:10/20/2008

logical and most exciting approach for our industry. As important, this new business model allows us to bring a new design methodology for applications requiring compression/conversion at the front end, while allowing us to create more opportunities for decompression in FPGAs and software on the back end."

Tom Sparkman, Samplify CEO added, "With the introduction of the SAM1600 family, we now provide a complete compression solution with silicon, FPGA, and software products. In addition, the SAM1600 family also demonstrates our ability to integrate high-performance analog with sophisticated digital processing on advanced CMOS processes. This capability allows us to leapfrog incumbent providers, who have legacy foundries, in the functionality and value we can provide to customers moving forward."

About Samplify Systems

Samplify Systems, Inc. is a fabless mixed-signal semiconductor company that combines high performance analog with sophisticated digital processing to deliver a new class of intelligent data converters. Samplify provides the only real-time lossless and lossy compression solutions for high-speed sampled data systems. Delivering simply the bits that matter(R), Samplify's Prism(TM) compression technology turbo-charges the I/O subsystem of Samplify data converters, reducing bandwidth and storage bottlenecks in DSP systems without the power, area, and cost of brute-force hardware solutions. Samplify targets real-time embedded applications in medical imaging, wireless, defense, communications, and industrial markets. Samplify Systems is a privately held company based in Santa Clara, CA with over $11M in investment from Charles River Ventures and Formative Ventures. For more information, visit http://www.samplify.com.

Prism(TM) is a trademark and "simply the bits that matter(R)" is a registered trademark of Samplify Systems.

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SOURCE Samplify Systems, Inc. Copyright©2008 PR Newswire. All rights reserved

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