Samplify Evolves Business Model From IP Developer to Semiconductor Supplier; Now Targets Multi-Billion Dol...( New Class of Silicon Merges High-Perf...),Health

New Class of Silicon Merges High-Performance Data Conversion With Real-Time

Signal Compression

SANTA CLARA, Calif., Oct. 20 /PRNewswire/ -- Samplify Systems, Inc., provider of mixed-signal compression solutions, today announces its move from intellectual property (IP) provider to a fabless semiconductor company with the announcement of its first silicon products. (See today's related press release: Samplify Announces SAM1600 Family) Samplify maximizes the system value of its real-time data compression technology by integrating it into the data converter. This move positions the company to immediately address the multi-billion dollar data conversion and ASSP markets as application commoditized data converters become integrated with ASSPs.

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Market research firm Gartner predicts the data converter market will grow at a cumulative annual growth rate of 5.3 percent to over $3.9B by 2011. "The data converter market remains an attractive segment with growth rates exceeding that of the overall semiconductor industry," said Stephan Ohr, semiconductor analyst at Gartner. "However, data converters are increasingly integrated onto larger systems-on-chip (SoC). While this occurs frequently in consumer applications, it is now being applied to industrial, scientific, and medical applications as well."

According to Samplify, the company has penetrated a number of these markets with its Prism(TM) signal compression technology over the past 18 months. Moreover, the company's customers have been pushing Samplify to move compression closer to the analog domain to provide benefits throughout the entire signal chain.

Al Wegener, Samplify founder, chairman, and CTO, notes, "Creating 'intelligent data converters' by integrating the compression engine with data converters is the
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