Campaign Encourages Consumers to Trade Up, and Changes Lives, One Smile at
a Time via Operation Smile Partnership
CINCINNATI, March 26 /PRNewswire/ -- Whether preparing for a new TV episode or getting red-carpet ready to host an upcoming award show, Samantha Harris knows firsthand the importance of having a beautiful and healthy smile. Now the avid tooth flosser has partnered with Oral-B Satin Floss to not only show people how to make their smile more brilliant, but to help create smiles through a partnership with Operation Smile, a worldwide children's medical charity
"I'm thrilled to be working with Oral-B Satin Floss on this campaign benefiting Operation Smile and to be giving children around the world the opportunity to share their smiles with others," says Harris, E! News Correspondent and Co-Host of Dancing with the Stars. "Being on TV and at home as a mom, I have come to realize how important it is to incorporate good oral care in our daily routines for a beautiful smile and healthy teeth."
Beginning March 19, 2008, consumers can log on to http://www.oralb.com/saveasmile and help children smile around the world. With the simple click of a button, consumers can pledge to trade up from their old-fashioned, "white box" floss to Oral-B Satin Floss for a more elegant and comfortable experience. By letting go of their excuses for not flossing and trading up, consumers will not only be making their own smiles more brilliant but they will be helping children smile worldwide. For every consumer pledge, Oral-B Floss will make a donation to Operation Smile.
The "Smoothest Way to A Brilliant Smile" campaign hopes to raise awareness of flossing as an essential health and beauty practice neglected by many Americans. Twice daily flossing is important to improve oral health. Not flossing your teeth could lead to inflamed or bleeding gums, which not only affects the appearance of your smile, but recent research shows may be linked to other health issues. Now flossing can be as easy as replacing your old- fashioned floss with Oral-B Satin Floss. Its silky ribbon-like fiber slides easily between teeth and wraps comfortably around fingers for a more elegant experience.
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest and Oral-B Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.
ABOUT OPERATION SMILE (http://www.operationsmile.org)
Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children's medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 115,000 children born with cleft lips, cleft palates and other facial deformities. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its 26 partner countries and leaves behind crucial equipment to lay the groundwork for long-term self- sufficiency.
About ORAL-B (http://www.oralb.com)
The Oral-B brand is a worldwide leader in the over $5 billion oral care brushing market. Part of the Procter and Gamble Company (NYSE: PG), the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Copyright©2008 PR Newswire.
All rights reserved