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Samantha Harris and Oral-B Satin Floss Partner to Share Smiles
Date:3/26/2008

Campaign Encourages Consumers to Trade Up, and Changes Lives, One Smile at

a Time via Operation Smile Partnership

CINCINNATI, March 26 /PRNewswire/ -- Whether preparing for a new TV episode or getting red-carpet ready to host an upcoming award show, Samantha Harris knows firsthand the importance of having a beautiful and healthy smile. Now the avid tooth flosser has partnered with Oral-B Satin Floss to not only show people how to make their smile more brilliant, but to help create smiles through a partnership with Operation Smile, a worldwide children's medical charity

"I'm thrilled to be working with Oral-B Satin Floss on this campaign benefiting Operation Smile and to be giving children around the world the opportunity to share their smiles with others," says Harris, E! News Correspondent and Co-Host of Dancing with the Stars. "Being on TV and at home as a mom, I have come to realize how important it is to incorporate good oral care in our daily routines for a beautiful smile and healthy teeth."

Beginning March 19, 2008, consumers can log on to http://www.oralb.com/saveasmile and help children smile around the world. With the simple click of a button, consumers can pledge to trade up from their old-fashioned, "white box" floss to Oral-B Satin Floss for a more elegant and comfortable experience. By letting go of their excuses for not flossing and trading up, consumers will not only be making their own smiles more brilliant but they will be helping children smile worldwide. For every consumer pledge, Oral-B Floss will make a donation to Operation Smile.

The "Smoothest Way to A Brilliant Smile" campaign hopes to raise awareness of flossing as an essential health and beauty practice neglected by many Americans. Twice daily flossing is important to improve oral health. Not flossing your teeth could lead to inflamed or bleeding gums, which not only affects th
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SOURCE Oral-B
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