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Samantha Harris Launches 'A Toast for Everyday Health'
Date:3/5/2009

~Old London(R) Wants Consumers to Go Back to the Basics: Healthy Living Web Source Offers Tips on Fitness and Nutrition, Plus the Chance to Win a Luxury Resort & Spa Experience~

WESTCHESTER, Ill., March 5 /PRNewswire/ -- Research shows that about 80 percent of people who make New Year's resolutions fall off the wagon by Valentine's Day(1). If this is true, why do we give ourselves such lofty expectations in the first place? Old London, the makers of America's favorite Melba toast snack, is helping consumers become more "well-rounded" with their everyday health habits by launching "A Toast for Everyday Health" Web source and sweepstakes. Old London's Melba Snacks(TM), Melba Toast(TM) and JJFlats Flatbreads(TM) are low-calorie, low-fat crackers made with all-natural ingredients and whole grains.

Celebrity host Samantha Harris and a team of fitness and nutrition experts have teamed up with Old London to offer up easy-to-manage health and fitness tips and kick-off an online sweepstakes where one lucky winner and guest can win an all-expense paid trip to the luxurious Enchantment Resort & Mii amo Spa in Sedona, AZ. The Web site and contest launch on March 5th, 2009 at www.toastforeverydayhealth.com.

"Millions of people struggle every day trying to achieve a happy level of health," said Samantha Harris. "I've teamed up with Old London and a team of health experts to show how easy it is to manage. Everyday basic health and fitness tips can help your mind, body and soul when woven into your daily life."

Samantha Harris Shares Non-Jarring Tips

Most of the time, the changes needed to enhance your well-being are not only manageable but can be downright enjoyable. Old London's team of experts will supply consumers with the tips they need to make progress one day at a time, without an overhaul or burdensome commitments. To get started, here are a few of Samantha's "Top Ten Healthy Living Tips", also featured at www.toastforeverydayhealth.com:

  • Take naps. Napping is my ultimate guilty pleasure - yet healthy! Just being able to catch up on sleep is so important for overall health, especially because it keeps me alert.
  • Take fitness classes, such as yoga. Being part of a class helps motivate me to work out regularly and have the support of others.
  • Soak in a steam bath. I do this after working out. It's so relaxing for muscles and provides a natural boost to your immune system.

"Toast to Everyday Health" Team of Experts

Samantha is joined by fitness guru Andrea Metcalf, Chef Steven Bernstein and Chef Steve Sicinski. Metcalf is a nationally recognized fitness personality and a contributor of NBC's "Today Show". Bernstein is Executive Chef at Enchantment Resort, and Sicinski is the Spa Chef at Mii amo Spa in Sedona, AZ. Enchantment Resort is home to Yavapai Restaurant which won the AAA Four Diamond Award for 2006. Together they are not prescribing a weight loss program or strict diet regimen; rather, offering approachable lifestyle solutions to ensure your optimal health. Andrea will get you in gear with 10-minute videos featuring workouts you can do right from home. Chefs Bernstein and Sicinski will offer up delicious and sensible recipes such as dips, toppers and spreads for Old London crackers. Samantha will provide the nutrition and wellness tips for everyday health that keep her looking and feeling like a star. All are available on www.toastforeverydayhealth.com.

The Ultimate Break

Life would instantly feel better with a spa vacation, wouldn't it? The Old London "A Toast for Everyday Health" sweepstakes launches on March 5th at www.toastforeverydayhealth.com, giving all Web site visitors the chance to win the ultimate health makeover vacation(2). By simply entering a name and email address, consumers are entered to win a four day, three night, all-expense paid trip for two to Enchantment Resort and Mii amo Spa, winners of Travel + Leisure's World's Best Awards 2008. The prize, an estimated $5,000 value, includes flights and accommodations including meals and spa treatments. Entries will be accepted through May 31, 2009 with a winner announced on June 10th.

Raise a Toast

Old London not only promotes a basic healthy lifestyle for all, its brand does the talking through its product line of better-for-you snacks. Their line of light, crisp crackers such as Melba Snacks and new JJFlats Flatbreads are the perfect supplement for maintaining a nutrition regimen in between meals. Most Old London products are now made with all-natural whole grains, and are always low-calorie and low-fat; ideal to eat with a dip, use as a topper or eat straight from the box.

"Old London believes that overall health starts with making basic and attainable goals," said Chris Gunsch, director of marketing for Old London. "Our product line is composed of snacks containing all-natural ingredients, including Melba Rounds, Melba Snacks, and JJFlats Flatbread, which supplement your everyday fitness and nutrition plan to maintain and improve overall health."

For more information on the Old London sweepstakes, product line or nutritional information, please visit www.oldlondonfoods.com.

About Old London

Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts, Melba Rounds and other snacks. Old London, a well-respected, trusted brand, produces a wide variety of high quality products. More product information can be found at www.oldlondonfoods.com

(1) Williams, Alex (2008-12-31). "New Year, New You? Nice Try", New York Times. Research by Marti Hope Gonzales, associate professor of psychology at the University of Minnesota.

(2) Official rules and regulations available on Web site, www.toastforeverydayhealth.com.

    Contact:
    Anne Mahoney
    Anne.Mahoney@hillandknowlton.com
    (312) 255-3046


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SOURCE Old London
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