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Salty Chicken Doesn't Fly: New Survey Reveals Shoppers Feel Deceived By 'Natural' Labeling of Saltwater-Injected Poultry
Date:5/11/2009

ry, Foster Farms has never injected our fresh, raw chicken labeled "100% Natural" with saltwater or any other additives and we will maintain this commitment to consumers. We've launched a multifaceted communications campaign to inform consumers about this common practice and provide them with new information to help them make better choices for their families. As a family-owned company, Foster Farms remains committed to providing consumers with products that meet their value and quality needs."

Foster Farms' "SAY NO TO PLUMPING" public information campaign includes online and traditional media elements including television advertising featuring the Foster Imposters (available online at www.fosterfarms.com). Unique to this campaign will be the company's participation in several high-profile events during the summer, where the brand will utilize street teams to spread the word about plumping with entertaining, compelling visuals. Foster Farms today launches a new online resource (www.saynotoplumping.com) where consumers can learn more about plumping and take action. The Foster Farms web site, www.fosterfarms.com, features low-sodium recipes, as well as shopping and eating tips from the company's nutritionist.

About Foster Farms

Since 1939, West Coast families have depended on Foster Farms for premium quality chicken and turkey products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, all natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Based in California's Central Valley, with ranches also in the Pacific Northwest, the company's fresh chicken an
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SOURCE Foster Farms
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