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Salty Chicken Doesn't Fly: New Survey Reveals Shoppers Feel Deceived By 'Natural' Labeling of Saltwater-Injected Poultry
Date:5/11/2009

rint" in product labels, even for USDA-labeled "100% Natural," minimally-processed foods like chicken.
  • 85.9% of consumers surveyed did not realize that a serving of some brands' fresh, raw chicken could contain more salt per serving than a large order of french fries. (Some brands of plumped chicken can contain 440 mg of sodium, versus 350 mg of sodium in a large order of french fries from a national fast food chain.)
  • 74.5% of consumers believe fresh chicken labeled as "natural" should contain no additives or preservatives; 82.4% believe that fresh chicken carrying the "natural" label should not be injected with saltwater.
  • Upon learning that the saltwater in injected chicken could cost them nearly $1.50 per package(2), 69.2% of consumers felt deceived and 37.2% felt angry.
  • After learning about "plumping," 70.7% will change the way they shop for fresh chicken: 85.4% will read nutrition labels and avoid saltwater-injected chicken, while 71.7% percent vowed to warn a friend.

  • Research has shown that high sodium intake is linked to many diseases, including high blood pressure and heart disease(3). A close examination of some raw poultry nutrition labels reveals that a four-ounce serving of plumped chicken could contain as much as 440 mg of sodium, more than 700% more than truly natural chicken(4). Based on the Center for Disease Control's new dietary guidelines of 1500 mg per day or less(5) of sodium, eating just one single serving of some brands' poultry could add up to nearly a third of their recommended daily intake. From an economic standpoint, it also means that a family of four could spend more than $150 annually on saltwater alone(6).

    "Today's families are looking for ways to get higher value and quality in the products they buy," said Brill. "In our 70-year histo
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    SOURCE Foster Farms
    Copyright©2009 PR Newswire.
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