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Salty Chicken Doesn't Fly: New Survey Reveals Shoppers Feel Deceived By 'Natural' Labeling of Saltwater-Injected Poultry
Date:5/11/2009

Foster Farms maintains commitment to 100% Natural and launches new consumer awareness campaign exploring economic and health impact of 'plumped' chicken

LIVINGSTON, Calif., May 11 /PRNewswire/ -- Amidst an increasing national focus on sodium as a critical health issue, West Coast poultry producer Foster Farms today launches a comprehensive consumer campaign to raise awareness of saltwater-injected or "plumped" chicken. "Plumping" -- or the injecting -- of fresh, raw chicken with saltwater is a practice employed by many chicken companies which costs consumers money and contributes to serious health issues. Under current USDA labeling laws, brands that plump their poultry may still label their chicken as "100% Natural" or "All-Natural." According to a new survey released today, consumers are largely unaware of plumping and would prefer that only non-injected chicken be labeled as "All-Natural."

"Our survey found that most consumers have no idea that the fresh, raw chicken they purchase intending to season or marinate themselves can contain such high levels of salt," said Ira Brill, Director of Marketing for Foster Farms. "At a time when consumers are paying attention to their health and their budget, this deserves attention. Many poultry brands contend that injected poultry yields juicier, more flavorful meat, but our survey demonstrates consumers want to know what they're paying for. Foster Farms' 100% Natural, fresh chicken line is never plumped."

Today, Foster Farms publicly releases the results of a new survey conducted in March indicating that the majority of consumers (63.1%) are largely unaware of the hidden salt in many poultry brands and felt deceived after learning about it. Among the survey findings(1):

  • Despite the fact that 71.3% of consumers try to watch their sodium intake at least some of the time, many consumers are still unaware of some of the "fine p
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SOURCE Foster Farms
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