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Salt Lake City Psoriasis Event Saturday Will Celebrate First National Short Sleeve Day
Date:9/14/2007

KENSINGTON, Md., Sept. 14 /PRNewswire-USNewswire/ -- Saturday, September 15, will mark the first national "Short Sleeve Day," and Psoriasis Cure Now, a nonprofit patient advocacy group, will be holding a special show in Murray, Utah to celebrate. Starting at 10 pm at 5 Monkeys, Salt Lake City singer- songwriter-pianist, and psoriasis patient, Kevin Burdick will bring his energetic piano rock to the combination awareness event, fundraiser and party. More information is available from the Psoriasis Cure Now website: http://www.psoriasis-cure-now.org/ssd.

"For two decades now, psoriasis has been a source of great pain and extreme motivation that affects me almost daily," said Burdick. "This September 15th, I will shed my long sleeves with pride for 'Short Sleeve Day' in order to help others realize that psoriasis doesn't have to hold them back from living their lives and pursuing their dreams."

People from 35 states plus Washington, DC and Puerto Rico have registered for Short Sleeve Day, which also features musical events in San Francisco and Washington, DC, as well as a cookout in Chicago and a nationwide "virtual" event. Everyone who registered for the event received psoriasis informational cards that they can distribute to friends, neighbors, colleagues and family members. Hundreds will also be wearing the official Short Sleeve Day t-shirt, which features the work of New York artist and Psoriasis Cure Now volunteer Gillian Fisher.

"Short Sleeve Day is designed to turn the traditional approach to psoriasis on its head," said Michael Paranzino, president of Psoriasis Cure Now. "In most cases, according to patient surveys, those with psoriasis who are able to hide their psoriasis choose to do so. On this day, we want people to expose their psoriasis. We also hope people with psoriasis and their loved ones will take some time on Short Sleeve Day to have fun and use the day to edu
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SOURCE Psoriasis Cure Now
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