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Salient Mobility Launches the 'Text For a Cause(TM)' Campaign in Raising Awareness Through Wireless Health Tips
Date:6/12/2009

ATLANTA, June 12 /PRNewswire/ -- Salient Mobility LLC, a leading provider of mobile content, today announced the launch of the 2009 "Text For a Cause(TM)" campaign, which will enable wireless participants to receive health related tips from organizations such as the Georgia Cancer Foundation.

The "Text For a Cause(TM)" campaign begins August 24th, and culminates with the issuance of $100 Gift Certificates awarded to select participants on September 14th. To participate, users are encouraged to text the keyword "health" to 83930.

The goal is to reach, and empower as many participants as possible through incentives such as the offering of $100 Gift Certificates to participants. The mobile is suitable for the campaign because it provides the ideal medium to combine all efforts in a direct impulsive and permission-based wireless initiative.

"By collaborating with the Georgia Cancer Foundation, the campaign sets up a pathway that increases awareness of early detection, treatment, education, and support services," said Jeannie Collins, Managing Member Salient Mobility.

Viral effectiveness will also serve in raising awareness amongst the mobile community, as participants are expected to relay messages to friends, family and co-workers.

"Text For a Cause(TM)" participants can expect to receive mobile messages such as "Every year nearly 6,000 new cases of breast cancer are diagnosed in Georgia," and other statistical data from the Georgia Cancer Foundation.

During the campaign, Salient Mobility will provide its product offering www.ecotextsmart.com in supporting the cause.

The system has been provisioned and approved by major wireless carriers i.e. AT&T, Verizon, T-Mobile, SPRINT, Alltel, Boost, and Virgin Mobile, and is a
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SOURCE Salient Mobility LLC
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