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Sales and Marketing Effectiveness in Pharmaceutical Companies Increases Brand Performance
Date:3/25/2008

CHAPEL HILL, N.C., March 25 /PRNewswire/ -- Successful brand leaders know that it takes planning and efficiency to deliver crucial and effective strategies to optimize a product's lifecycle.

The combination of Sales Force Effectiveness, Marketing Promotion in segmented sectors, and Clinical and Scientific Excellence has proven to be a determining driving force in a brand's success and describes exactly which costs need to be incurred in order to outplay competitors, according to primary research conducted by Best Practices, LLC's Business Excellence Board (BEB).

Download a complimentary sample of this research, "Enhancing Brand Performance through Sales & Marketing Excellence," at http://www3.best-in-class.com/br119.htm.

The analysis identifies to understand the major drivers of brand success in a competitive market.
Specific topics include:

-- Field Force Promotion

-- Marketing Strategies, Tactics and Programs

-- Promotional Resource Support and Allocation

-- Critical Success Factors and Key Lessons Learned

"Enhancing Brand Performance through Sales & Marketing Excellence," reflects the type of research Best Practices, LLC conducts for members of its Business Excellence Board (http://www3.best-in-class.com/beb), a research and advisory service for health care and pharmaceutical executives.

For information on other services by Best Practices, LLC and its Business Excellence Board, contact Cameron Tew at ctew@best-in-class.com or 919-403- 0251, ext. 246.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

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