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Sales Force Effectiveness: Less Texting, More Engagement

CHAPEL HILL, N.C., March 26 /PRNewswire/ -- Abusing real-time communication tools like instant messenger, texts and mobile email can hinder the ability of sales reps to engage with physicians.

"A lot of people at our company believe that multi-tasking makes them more efficient," stated a sales executive in a roundtable discussion conducted by Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL. "In reality, they're so distracted by doing four things at once that the quality of their work across all fronts is poor."

Download roundtable discussion notes from Driving Top Line Growth through Innovation in Sales & Marketing: Meeting Proceedings at to view a list of member and guest companies in attendance, topics of interest covered, presenting companies, executive quotes and summarized discussion notes from Driving Pipeline Management and Technologies that Drive Global Sales Force Effectiveness. These client-driven roundtable discussions are an example of how we can support current or future sales growth initiatives at your organization.

Explore further our suite of research tools available to you through a partnership with the GLOBAL BENCHMARKING COUNCIL by signing up for a guided Virtual Presentation at or by contacting Elizabeth Winstead at 919.767.9259 or at

Best Practices, LLC's GLOBAL BENCHMARKING COUNCIL is an innovative research, benchmarking and networking service for business executives in pharmaceutical and life sciences, consumer and industrial products manufacturing, financial services and other industries to promote top-line revenue growth, cost reduction and innovative problem-solving.

SOURCE Best Practices, LLC
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