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Safeway's In-Store Disabilities Campaign to Benefit Easter Seals
Date:4/15/2008

Company to Raise Millions for Children and Adults with Autism and Other

Disabilities

CHICAGO, April 15 /PRNewswire/ -- Safeway is conducting its annual in-store fundraising and awareness campaign to bring new hope and opportunities to thousands of people who live with disabilities. Safeway plans to raise millions of dollars to fund Easter Seals' autism and disability services, provide job training grants, and adopt athletes so they can participate in Special Olympics games throughout the country.

"We continue to be overwhelmed by Safeway's partnership and commitment to people living with autism and other disabilities," said James E. Williams, Jr., president and chief executive officer, Easter Seals. "Safeway is a national leader in providing job opportunities and helping fund local services that provide training and rehabilitation for millions of people."

Safeway was Easter Seals' top corporate donor last year, raising $6.8 million in 2007 alone. All told, the 22-year Safeway and Easter Seals partnership has raised more than $83 million to support Easter Seals services for children and adults with disabilities across the country.

"Helping people with disabilities has become a passion for Safeway, our employees and our customers," said Steve Burd, Safeway Chairman, President and CEO. "Our partnerships with Easter Seals and Special Olympics will bring more awareness to this important issue and provide opportunities for people with disabilities through these innovative programs."

During the campaign, customers at all Safeway stores in North America -- including Vons, Tom Thumb, Dominick's, Randall's, Genuardi's, Carrs and Pavilions -- will be asked to donate to Easter Seals at checkout. This year, the funds raised will help Easter Seals provide children and adults with autism and other disabilities early intervention and educational therapies, job training and employment, and family support servi
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SOURCE Easter Seals
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