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Safeway Shoppers ‘Make a Difference’ at the Register for MDA
Date:7/31/2013

Tuscon, AZ (PRWEB) July 31, 2013

The Muscular Dystrophy Association is teaming up with Safeway and The Safeway Foundation for its annual register fundraising campaign to help support individuals and families affected by muscle disease.

From July 31 to Sept. 2, Safeway and its family of stores, including Vons, Pavilions, Randalls, Tom Thumb, Dominick’s and Carrs, will participate in the nationwide campaign, giving customers the opportunity to contribute at the register and help raise vital funds for MDA's programs and services.

“Children and adults served by MDA will benefit directly from every donation made at our stores,” said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. “The donations will contribute to MDA’s worldwide research program, its national network of 200 medical clinics, and will help send thousands of children to a weeklong MDA summer camp at nearly 80 locations throughout the United States.”

MDA and Safeway began a partnership in 1989 when California Vons and Safeway stores teamed up with the organization to raise funds through the Aisles of Smiles campaign to benefit local families affected by muscle disease. In 2004, Safeway became an MDA national partner to help support MDA’s lifesaving programs. Over the years, Safeway has raised more than $68.7 million to help send kids to weeklong summer camps at no cost to their families, and provide vital services and resources to those affected by muscular dystrophy and related muscle diseases.

“We’re grateful to have the support of a company like Safeway that is committed to serving its local communities and helping more than 1 million Americans affected by neuromuscular disease,” said MDA President and CEO Steven M. Derks. “With Safeway's combined fundraising efforts and through the help of its generous customers and employees, we are able to help provide our families with the care and services they need to fight back against muscle disease."

About The Safeway Foundation
Founded in 2001, The Safeway Foundation supports causes that impact our customers' lives. Our stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through our employees' passion, partnerships with our vendors, and the generous contributions by our customers. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Safeway Inc. and The Safeway Foundation have invested $1 billion in our neighborhoods since 2001. For more information about The Safeway Foundation, visit http://www.safewayfoundation.org.

About Safeway http://www.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,638 stores in the United States and western Canada and had annual sales of $44.2 billion in 2012.

About MDA
The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews.

- MDA -

Read the full story at http://www.prweb.com/releases/2013/7/prweb10982984.htm.


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