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Safeway's People with Disabilities Campaign Means Business
Date:3/29/2010

Expanding Easter Seals' critical autism, early intervention, inclusive child care and employment services nationwide to support thousands of families

Chicago, IL (Vocus) March 29, 2010 -- Today, executives from Safeway (NYSE:SWY), Easter Seals and Special Olympics launched the grocery retailer's annual fundraising campaign for people with disabilities in San Francisco. The three organizations challenged employers to remember economic recovery should include all segments of the population, including people with autism and other disabilities.

"Now more than ever, employers need to tap into an extraordinary resource—people with disabilities who are ready and willing to work,” says Larree Renda, Safeway Executive Vice President and Chair of the Safeway Foundation. "Along with a paycheck, gainful employment affords people with disabilities a priceless measure of self worth and independence.”

Each April, Safeway stores raise funds to help children and adults with autism and other disabilities by asking shoppers to donate to Easter Seals, the largest non-profit provider of autism and disability services, and Special Olympics at checkout. The annual campaign coincides with April's Autism Awareness Month and Easter Seals' Act for Autism® efforts to raise awareness about the services and treatments the organization provides to families living with autism.

Last year, Safeway surpassed the $100 million mark for lifetime contributions to Easter Seals, all made since the two organizations' partnership began in 1986. In
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