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SafeToSleep and Brixy Announce Exclusive Program for Brixy Specialty Retailers

Detroit, MI (PRWEB) July 25, 2013

SafeToSleep, maker of the first baby monitor that continuously monitors the breathing of a sleeping baby, and Brixy, the nation’s largest organization of independent juvenile retailers, have launched an exclusive program that extends special pricing and benefits to Brixy retailers on SafeToSleep products. The program includes wholesale product discounts and a host of promotional benefits designed to drive traffic into Brixy’s national network of independently owned brick-and-mortar member locations. Brixy members can view complete program details on the Brixy Marketplace or by contacting SafeToSleep.

The Sleep and Breathing Monitor by SafeToSleep is the first in a new category of baby monitor designed to protect infants from unexpected infant death. Credited with saving multiple infant lives, the SafeToSleep system uses advanced technology to continuously monitor the breathing of a sleeping baby and alert a caregiver’s smartphone if the baby enters a dangerous breathing pattern. In addition to breath rate detection and alerts, the SafeToSleep smartphone app tracks all sleep activity and generates reports on sleep time and sleep quality, allowing parents and doctors to care for infants in ways that have never before been possible.

“We are so excited to launch this program with Brixy. New parents rely on specialty retailers to research and recommend the newest and best products, especially when it comes to the safety of their babies,” said Dr. Ryan Santangelo, SafeToSleep Co-Founder. “The Sleep and Breathing Monitor is the first system to monitor every baby breath and it is saving precious baby lives. We are so happy to bring this important product to the hundreds of Brixy specialty retailers across the country and to the millions of new parents that look to them for their expertise and knowledge.”

“SafeToSleep is a great addition to our extensive list of exclusive manufacturer programs,” said Beth Jenkins, Director of Manufacturer Relations at Brixy. “We are always working with manufacturers to develop unique programs that help our members increase profit margins and drive greater customer loyalty. With SafeToSleep, we have crafted a program that is sure to be of high value to our retailers and also to the customers they work so hard to serve.”

The $329 Sleep and Breathing Monitor comes packaged with a wireless and portable SleepMat, a cotton cover, and a handheld Parent Unit for non-smartphone users. The free SafeToSleep app works on all Apple and Android smart devices. SafeToSleep products can be purchased at brick and mortar retailers across the United States and Canada or online at the SafeToSleep Online Store.

Interested in joining Brixy? Juvenile product retailers interested in joining Brixy can review the Brixy membership criteria. Qualifying retailers are encouraged to complete the online Brixy Membership Application.

Brixy, is a trade association uniting independent juvenile stores to promote and preserve the specialty channel through innovative products, improved cash flow and national scale in marketing to consumers. Brixy’s mission is to keep the specialty sector a vibrant and essential part of the juvenile industry. Brixy’s national scale and expertise works to help members reduce operating expenses, access unique programs designed to increase profit margins, increase store traffic through national marketing campaigns, and connect with other retailers to share ideas.

Media Contact Information
Beth Jenkins
Tel: (617) 275-4064 ext. 103

SafeToSleep was co-founded by brothers, parents, and technologists Dr. Ryan Santangelo and Pete Santangelo in response to an infant death suffered by a family friend. Using their 15 years of tech entrepreneurial experience, Ryan and Pete developed the Sleep and Breathing Monitor, allowing parents for the first time to monitor the breathing of their sleeping baby with hospital accuracy and be alerted if the baby’s breathing becomes irregular or dangerous. The company’s sole mission is to help parents defend against the devastation of unexpected infant death by bringing hospital-accurate monitoring and alert systems into the home so that parents have the best chance of keeping their babies safe at the time when they are most vulnerable.

Media Contact Information
Dr. Ryan Santangelo
Tel: (586) 693-1103

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