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SafeSmart, Inc. Presents SafetyTies to Sixth Annual MedAssets Technology Forum
Date:10/24/2007

ST. AUGUSTINE, Fla., Oct. 24 /PRNewswire/ -- Just last spring, SafeSmart, Inc. launched SafetyTies, antimicrobial neckties that reduce the spread of infectious diseases and food-borne illness. Already, the medical marketplace is taking note of SafetyTies' potential role in illness prevention, thanks to its participation in the prestigious Sixth Annual MedAssets Technology Forum hosted in St. Louis, October 2007.

Headquartered in Atlanta, MedAssets improves healthcare providers' margin and cash flow through revenue cycle and supply-chain initiates. At its annual MedAssets Technology Forum, committee members evaluate emerging technologies, regardless of size or scope, and support improving patient care through the development and availability of innovative products and new medical technology. MedAssets invited SafeSmart to participate because of its groundbreaking SafetyTies, which feature nano-treated fibers that render the 100% silk stain-resistant, wrinkle-resistant and, most important, resistant to bacteria.

"It's amazing that just a little over a year ago we were in the product development stages of creating SafetyTies," said April Strider, SafeSmart, Inc.'s co-founder. "Clearly, we've hit upon a real need with this tie because the medical community is realizing how it can help prevent the spread of illness and disease simply by encouraging -- or even requiring -- those in this field to wear a SafetyTie. This is significant because an estimated 2 million patients contract infections in hospitals and over 100,000 die from them."

While at this invitation-only forum, SafeSmart, Inc. presented its product alongside 30 other companies at the vendor fair. In this informal setting, approximately 300 MedAssets committee members were able to stop by the booth, see live demonstrations, and learn firsthand about SafetyTies' benefits.

"We felt extremely honored to participate in this forum because it's been an outstanding way to raise awareness about SafetyTies," Strider said. "This forum has been an incredible experience, and an excellent opportunity to promote SafetyTies and demonstrate their potential value to the medical/healthcare communities, and especially the patients they serve."

About SafeSmart, Inc.

After hearing a 2006 report on NPR linking physicians' neckties to disease transmission, April Strider thought of her own kids and resolved to reduce the spread of infection and disease through a unique product: SafetyTies. Strider partnered with childhood friend Cindy Toole, and together they founded SafeSmart, Inc. and launched SafetyTies to the marketplace in early 2007. SafetyTies are 100% silk, come in 24 colors, and feature a protective barrier that blocks most dirt, stains and bacteria. The ties are ideal for anyone who wears a tie and is around children, as well as those who work in the medical/healthcare industries, food service, education, business, etc.

For more information, visit http://www.safesmartinc.com.

Contact:

April Strider

Co-founder, SafeSmart, Inc.

904.824.5670

April.strider@safesmartinc.com

http://www.safesmartinc.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.


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SOURCE SafeSmart, Inc.
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