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Saatchi & Saatchi Wellness Wins Durex(R)
Date:5/19/2009

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Saatchi & Saatchi Wellness Chief Creative Officer Helayne Spivak said, "I couldn't be more thrilled at the creative opportunities this brand represents. Great work has been done in this category and we are more than ready to set even higher standards."

SSW recently was named Creative Agency of the Year and won Best Creative Campaign for its iconic "Silence Your Rooster" integrated effort for Ambien CR (www.silenceyourrooster.com).

About Saatchi & Saatchi Wellness

Under Jim Joseph's leadership, Saatchi & Saatchi Wellness (formerly Saatchi & Saatchi Consumer Health+Wellness) began a transformation in 2007 from an agency focused solely on healthcare advertising into a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nexium, Ambien CR, Plavix, Durex, Frontline and Transitions, among others. It provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, foods and other brands. Saatchi & Saatchi Wellness is a unit of the Saatchi & Saatchi Healthcare Communications Group, part of the Publicis Healthcare Communications Group.

About Durex(R)

Currently, Durex(R) accounts for 29% of the global branded condom market making it the number one condom brand in the world. The company sells condoms in over 130 countries worldwide and is the market leader in more than 40 countries. For 80 years, Durex(R) has represented quality and reassurance for consumers but more recently the brand has grown to represent even more -- moving from not only providing expert protection for safe sex to also helping provide
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SOURCE Saatchi & Saatchi Wellness
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