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Saatchi & Saatchi Wellness Wins Durex(R)
Date:5/19/2009

NEW YORK, May 19 /PRNewswire/ -- Saatchi & Saatchi Wellness is feeling really well. The agency, which focuses on wellness marketing got a major lift (no pun intended) this week. After beating out 3 other agencies in a creative pitch, the agency was awarded the integrated marketing account for Durex(R), the world's #1 condom brand, and will handle all U.S. advertising responsibilities for the company's fast growing condom and intimacy brands.

"We were looking for an agency that understood the importance of connecting with our consumers across all touch points in all channels. Based on the agency's creativity and insight Saatchi & Saatchi Wellness was the clear choice." said Steve Mare, Brand Manager.

"This win is a huge validation of our focus on every aspect of wellness in consumers' lives," said Jim Joseph, Managing Director of SSW. "We will continue to pursue brands across all facets of wellness from health and beauty to financial and emotional well-being."

The Durex win follows three additional wins this year for the agency which recently relaunched under the Saatchi & Saatchi Wellness (SSW) name. Previously the agency was known as Saatchi & Saatchi Consumer Health+Wellness. The other wins were for undisclosed new products that also fit well within the wellness spectrum.

The 80-year-old Durex brand is the global leader in the condom market, which is doing quite well in these recessionary times. In the US sales of condoms rose 5% in the fourth quarter of 2008, and 6% in January vs. the same time periods the previous year according to national audit data.

To help Durex(R) distinguish itself in the category, SSW has created a brand positioning that builds the unique offerings and characteristics of the brand in the category. The agency approaches all brand assignments in a media neutral way, enabling it to create deep and rich communications that cross
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SOURCE Saatchi & Saatchi Wellness
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