Navigation Links
Saatchi & Saatchi Wellness Wins Creative Awards Honored At 20th Annual Manny Awards
Date:4/24/2009

NEW YORK, April 24 /PRNewswire/ -- Recognizing its success in breakthrough creativity in the DTC category, Med Ad News 20th Annual Manny Awards named Saatchi & Saatchi Wellness as the winner of both the Most Creative Agency award and the Best Consumer Advertising Campaign award.

In commenting on the awards, Saatchi & Saatchi Wellness Managing Director Jim Joseph said, "Nearly two-years ago I met advertising icon Helayne Spivak and I knew we needed her on our team. This award acknowledges her leadership in elevating our work in this challenging category which has totally reshaped our agency."

The Most Creative Agency Award is voted on by agency peers and Med Ad News staff based on advertisements/promotional pieces that the nominees believed best reflected that agency's body of work. In its submission, Saatchi & Saatchi Wellness presented client campaigns with creative platforms across the digital, advertising, and consumer relationship management divides.

"Having been selected by our competition for this award makes it all the more meaningful," said Ms. Spivak. "We all know that traditional pharma advertising keeps us in a creative box and to do great work means to make the box work beautifully."

The agency also took home the Best Consumer Advertising Campaign honors in recognition of its now iconic "Silence Your Rooster" campaign (www.silenceyourrooster.com) for sanofi-aventis' sleep drug Ambien CR. The campaign -- which featured an inconsiderate rooster jarring people from sleep in unlikely ways -- had its start as an unbranded television campaign and then evolved into a branded advertising effort and then included a vibrant online experience with a series of web-based videos, a micro-site and even a game.

About Saatchi & Saatchi Wellness

Under Jim Joseph's leadership, Saatchi & Saatchi Wellness (formerly Saatchi & Saatchi Consumer Health + Wellness) began a transformation in 2007 from an agency focused solely on healthcare advertising into a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nexium, Ambien CR, Plavix, Frontline and Transitions, among others. It provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, foods and other brands. Saatchi & Saatchi Wellness is a unit of the Saatchi & Saatchi Healthcare Communications Group, part of the Publicis Healthcare Communications Group.

About Med Ad News

The pharmaceutical industry's publication of record for 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,000 readers -- comprising corporate executives, marketing, sales, and product managers -- receive Med Ad News 12 times per year. Med Ad News is a publication of Canon Communications Pharmaceutical Media Group.


'/>"/>
SOURCE Saatchi & Saatchi Wellness
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Google, Yahoo Personal Trainers Strengthen Digital Delts, Partner With Saatchi & Saatchi Healthcare Communications Group Teams in Tech Circuit Training
2. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
3. The Tomato Products Wellness Council and SCAN Announce Winners for the Great Tomato Tip-Off Contest!
4. New Wellness(R) WellBars(R) Dog Snack Flavors Receive a Round of Paw-pplause
5. Companies Continue To Add Wellness Programs, Watson Wyatt/National Business Group On Health Survey Finds
6. AARP/Walgreens Wellness Tour to Provide Free Health Screenings and Services
7. Top Medical and Dental Team Opens Groton Wellness Medical Center in Groton, MA
8. Lifeclinic Names New Executive Vice President as its Presence in Non-Retail Wellness Sector Grows
9. Health Secretary Recognizes Wellness Initiatives in Luzerne County During National Public Health Week
10. Health and Wellness Partners, Inc., a Wholly Owned Subsidiary of Zealous Inc., is Awarded the Exclusive California Distribution Rights for RockHard Weekend!!!
11. American Heart Association Encourages Walking Activities During National Workplace Wellness Week
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... May 27, 2016 , ... Beleza Medspa has initiated ... regulations. This is the first time that Coolsculpting is being used for for ... six months to ensure they meet the prescribed body-fat standard, measured by the circumference-based ...
(Date:5/27/2016)... ... , ... With a team of certified experts, Validation Center ... its GMP accreditation, Validation Center is also a registered authority of the international ... , Validation Center is ISO17025 accredited and only offers its clients the latest ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... thousands of defective respirators, according to court documents and SEC filings. A ... and Becky Tyler v. American Optical Corporation, Case No. BC588866, Los Angeles County, ...
(Date:5/26/2016)... ... May 26, 2016 , ... On Memorial Day, Hope For Heroes ... in military battle for the country. The nonprofit Hope For Heroes partnered with ... that empower independence for disabled military veterans, as well as police, firemen, and EMS ...
(Date:5/26/2016)... ... , ... MadgeTech will be showcasing its line of data logging products ... the MadgeTech headquarters. With products sold in more than 100 countries around the world, ... , In 2012, NASA strategically set up 17 RHTemp101A MadgeTech data loggers ...
Breaking Medicine News(10 mins):
(Date:5/24/2016)... 24, 2016 Niederländische Chirurgen ... die es Ärzten erlaubt, ihre Expertise weltweit zu ... kombiniert Live Streaming mit einer Instant-Messaging-Funktion und der ... Mediziner in Europa, Afrika, Asien und den ... die Plattform registriert. Information und Weiterbildung   ...
(Date:5/24/2016)... , May 24, 2016  Diana Russell suffers from ... organs from the inside out.  This disease has put ... on her children and grandchildren to leave her home.  ... Diana,s family cannot haul the wheelchair.  So if there ... car, and Diana is left to wait for the ...
(Date:5/24/2016)... -- Joe Marziani has joined VMS BioMarketing as senior vice president of sales, announced ... role, Marziani will lead the company,s business development and sales team, exploring new opportunities ... Photo - http://photos.prnewswire.com/prnh/20160523/371089 ... ... ...
Breaking Medicine Technology: