NEW YORK, April 24 /PRNewswire/ -- Recognizing its success in breakthrough creativity in the DTC category, Med Ad News 20th Annual Manny Awards named Saatchi & Saatchi Wellness as the winner of both the Most Creative Agency award and the Best Consumer Advertising Campaign award.
In commenting on the awards, Saatchi & Saatchi Wellness Managing Director Jim Joseph said, "Nearly two-years ago I met advertising icon Helayne Spivak and I knew we needed her on our team. This award acknowledges her leadership in elevating our work in this challenging category which has totally reshaped our agency."
The Most Creative Agency Award is voted on by agency peers and Med Ad News staff based on advertisements/promotional pieces that the nominees believed best reflected that agency's body of work. In its submission, Saatchi & Saatchi Wellness presented client campaigns with creative platforms across the digital, advertising, and consumer relationship management divides.
"Having been selected by our competition for this award makes it all the more meaningful," said Ms. Spivak. "We all know that traditional pharma advertising keeps us in a creative box and to do great work means to make the box work beautifully."
The agency also took home the Best Consumer Advertising Campaign honors in recognition of its now iconic "Silence Your Rooster" campaign (www.silenceyourrooster.com) for sanofi-aventis' sleep drug Ambien CR. The campaign -- which featured an inconsiderate rooster jarring people from sleep in unlikely ways -- had its start as an unbranded television campaign and then evolved into a branded advertising effort and then included a vibrant online experience with a series of web-based videos, a micro-site and even a game.
About Saatchi & Saatchi Wellness
Under Jim Joseph's leadership, Saatchi & Saatchi Wellness (formerly Saatchi & Saatchi Consumer Health + Wellness) began a transformation in 2007 from an agency focused solely on healthcare advertising into a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nexium, Ambien CR, Plavix, Frontline and Transitions, among others. It provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, foods and other brands. Saatchi & Saatchi Wellness is a unit of the Saatchi & Saatchi Healthcare Communications Group, part of the Publicis Healthcare Communications Group.
About Med Ad News
The pharmaceutical industry's publication of record for 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,000 readers -- comprising corporate executives, marketing, sales, and product managers -- receive Med Ad News 12 times per year. Med Ad News is a publication of Canon Communications Pharmaceutical Media Group.
|SOURCE Saatchi & Saatchi Wellness|
Copyright©2009 PR Newswire.
All rights reserved