NEW YORK, April 24 /PRNewswire/ -- Recognizing its success in breakthrough creativity in the DTC category, Med Ad News 20th Annual Manny Awards named Saatchi & Saatchi Wellness as the winner of both the Most Creative Agency award and the Best Consumer Advertising Campaign award.
In commenting on the awards, Saatchi & Saatchi Wellness Managing Director Jim Joseph said, "Nearly two-years ago I met advertising icon Helayne Spivak and I knew we needed her on our team. This award acknowledges her leadership in elevating our work in this challenging category which has totally reshaped our agency."
The Most Creative Agency Award is voted on by agency peers and Med Ad News staff based on advertisements/promotional pieces that the nominees believed best reflected that agency's body of work. In its submission, Saatchi & Saatchi Wellness presented client campaigns with creative platforms across the digital, advertising, and consumer relationship management divides.
"Having been selected by our competition for this award makes it all the more meaningful," said Ms. Spivak. "We all know that traditional pharma advertising keeps us in a creative box and to do great work means to make the box work beautifully."
The agency also took home the Best Consumer Advertising Campaign honors in recognition of its now iconic "Silence Your Rooster" campaign (www.silenceyourrooster.com) for sanofi-aventis' sleep drug Ambien CR. The campaign -- which featured an inconsiderate rooster jarring people from sleep in unlikely ways -- had its start as an unbranded television campaign and then evolved into a branded advertising effort and then included a vibrant online experience with a series of web-based videos, a micro-site and even a game.
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