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SNICKERS(R) Brand and David Arquette Make a Big Move to Help Feeding America Bar Hunger
Date:7/14/2009

y volunteers at a food bank in Venice, Calif.

"I've seen first hand the impact of hunger, which is why campaigns like 'Bar Hunger' are so critical," said David Arquette. "But SNICKERS and I can't do it alone. We need to educate all Americans about this issue and mobilize them to do something. The only way we can truly 'Bar Hunger' is together."

Make a "Chomptribution"

In addition to the donation that SNICKERS will make to Feeding America, the brand also worked with the non-profit to provide opportunities for other Americans to support the cause, including:

  • SNICKERS will match every donation -- up to a total of $25,000 -- made to Feeding America via the SNICKERS Facebook Page, www.facebook.com/snickers, beginning July 14;
  • People can make a $5.00 donation to Feeding America by texting the word "BAR" to 90999** from July 14 through December 31, 2009;
  • Consumers can make a cash donation of any size on July 14 and 15 outside Madison Square Garden

As the nation's largest domestic hunger-relief charity, Feeding America feeds 25 million Americans at risk of hunger each year through a nationwide network of food banks and engages the country in the fight to end hunger.

"We're very thankful for the support of SNICKERS," said Vicki Escarra, president and CEO of Feeding America. "The dedication of our corporate partners like SNICKERS, as well as individuals like David Arquette, is critical for us to generate awareness about hunger, as well as continue to provide food to millions of Americans each year who would otherwise go hungry."

For more information about the Bar Hunger campaign, visit the Snickers Facebook Page at www.facebook.com/snickers or
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SOURCE Mars Snackfood US
Copyright©2009 PR Newswire.
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