Navigation Links
SNICKERS(R) Brand and David Arquette Make a Big Move to Help Feeding America Bar Hunger

HACKETTSTOWN, N.J., July 14 /PRNewswire/ -- Mars Snackfood US announced today that its SNICKERS(R) Brand is teaming up with Feeding America to 'Bar Hunger' - a campaign to help the one in eight Americans struggling with hunger(1). As part of 'Bar Hunger,' SNICKERS will donate the equivalent of at least three million meals to Feeding America in 2009. The brand will also educate and inspire Americans to help through special branding and educational verbiage on its SNICKERS packaging, dedicated national advertising, its Facebook(R) Page located at, as well as series of events throughout the year.

SNICKERS enlisted the support of actor and chairman of Feeding America's Entertainment Council, David Arquette, who'll spend the better part of two days atop the famed Madison Square Garden Marquee, July 14 and 15. Arquette hopes to raise $250,000 in donations for Feeding America, at a time that is especially trying for the growing number of Americans at risk of hunger, through the Snickers Facebook Page, text messaging and on-site collections.

"The SNICKERS brand has always satisfied hunger," said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US. "The 'Bar Hunger' campaign is designed to draw attention to a very real challenge facing America. But this charitable effort is about more than putting a logo on our wrapper. We want people to join the effort and help in any way they can."

SNICKERS has teamed with Arquette because of his passionate participation in the fight against hunger. Aside from his role as the first-ever chairman of Feeding America's Entertainment Council, he also regularly volunteers at a food bank in Venice, Calif.

"I've seen first hand the impact of hunger, which is why campaigns like 'Bar Hunger' are so critical," said David Arquette. "But SNICKERS and I can't do it alone. We need to educate all Americans about this issue and mobilize them to do something. The only way we can truly 'Bar Hunger' is together."

Make a "Chomptribution"

In addition to the donation that SNICKERS will make to Feeding America, the brand also worked with the non-profit to provide opportunities for other Americans to support the cause, including:

  • SNICKERS will match every donation -- up to a total of $25,000 -- made to Feeding America via the SNICKERS Facebook Page,, beginning July 14;
  • People can make a $5.00 donation to Feeding America by texting the word "BAR" to 90999** from July 14 through December 31, 2009;
  • Consumers can make a cash donation of any size on July 14 and 15 outside Madison Square Garden

As the nation's largest domestic hunger-relief charity, Feeding America feeds 25 million Americans at risk of hunger each year through a nationwide network of food banks and engages the country in the fight to end hunger.

"We're very thankful for the support of SNICKERS," said Vicki Escarra, president and CEO of Feeding America. "The dedication of our corporate partners like SNICKERS, as well as individuals like David Arquette, is critical for us to generate awareness about hunger, as well as continue to provide food to millions of Americans each year who would otherwise go hungry."

For more information about the Bar Hunger campaign, visit the Snickers Facebook Page at or

About Mars Snackfood US:

Headquartered in Hackettstown, NJ, Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S(R), SNICKERS(R), DOVE(R), GALAXY(R), MARS(R), MILKY WAY(R) and TWIX(R); Petcare - PEDIGREE(R), WHISKAS(R), SHEBA(R), CESAR(R) and ROYAL CANIN(R); Wrigley - ORBIT(R), EXTRA(R), STARBURST(R), DOUBLEMINT(R) and SKITTLES(R); Food - UNCLE BEN'S(R), DOLMIO(R), EBLY(R), MASTERFOODS(R) and SEEDS OF CHANGE(R); Drinks - KLIX(R) and FLAVIA(R); Symbioscience - WISDOM PANEL(TM) MX, SERAMIS(R), and COCOAPRO(R). For more information, please visit

About Feeding America (Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit

Facebook(R) is a registered trademark of Facebook Inc.

(1) 1 in 8 PSA Campaign, Feeding America and Ad Council

** A one-time donation of $5 will be added to your mobile phone bill or deducted from your prepaid balance. Standard messaging rates and additional fees may apply. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of the Feeding America by the Mobile Giving Foundation and subject to the terms found at You can unsubscribe at any time by texting STOP to 90999.

SOURCE Mars Snackfood US
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Hillenbrand Industries Announces Fourth Quarter 2007 Dividend
2. Brandeis neuroscientist wins NIH directors Pioneer Award
3. The Branded Pharmaceutical Association Comments on Hydrocodone
4. Paragon Technologies SI Systems Brand Awarded A $1.0 Million System Expansion Contract for an Automated Light-Picking System
5. Brands Tackle the Childhood Obesity Issue During M2Moms(TM) - The Marketing-To-Moms Conference
6. Salmonella Outbreak Traced to Banquet and Store Brand Frozen Pot Pies
7. Lornamead Grows With Addition of Two Branding Pros
8. Telecommunications Technology Boosts Revenue Generation by Billions and Builds Positive Brand Experience
9. Best Practice Database: Complimentary Excerpt of Designing Effective Brand Teams: Structure, Governance, Performance and Operations
10. ACUVUE(R) 2 COLOURS(R) Brand Contact Lenses Launches Virtual Eye Makeover Tool
11. Natural Nutrition Ships First InterACTIVE Nutrition Brand Products to Panama
Post Your Comments:
(Date:11/24/2015)... ... , ... In response to recent news highlighting Oxycodone fraud, Novus Medical Detox ... United States grew 400 percent between 1999 and 2010, far more than the combined ... of all fatal drug overdoses. (1) , While oxycodone and the extended release form ...
(Date:11/24/2015)... AL (PRWEB) , ... November 24, 2015 , ... American ... announced today the opening of a holiday pop-up clinic located in Metro Atlanta’s North ... needs in a new and different way. The location is scheduled to operate through ...
(Date:11/24/2015)... ... November 24, 2015 , ... Cold Shoulder , LLC launched their Pro Vest, the ... and hit their goal of $20,000 in under 10 hours. , The ... new PRO Weight Loss Vest to the market. , The PRO Vest provides consumers with ...
(Date:11/24/2015)... ... November 24, 2015 , ... Sir ... customer service: the TrustDale certification. The award recognizes good companies for excellence in ... , tile and grout, and hard surface restoration company earned this recognition after ...
(Date:11/24/2015)... ... 24, 2015 , ... Dr. Kevin Day, local family chiropractor in Warsaw ... this holiday season. During the Indiana winter months, Vitamin D deficiency can lead ... at AlignLife want to help provide the tools needed to combat it this year! ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... , Nov. 24, 2015  Array BioPharma Inc. ... Chief Executive Officer, Ron Squarer , will ... in New York.  The public is welcome to ... the Array BioPharma website.Event:Piper Jaffray Annual Healthcare ConferencePresenter:  ... December 2, 2015Time:1:30 p.m. Eastern Time Webcast: ...
(Date:11/24/2015)... and VANCOUVER, Nov. 24, 2015 /PRNewswire/ - ESSA Pharma ... EPIX ) announced today that the first patient has ... EPI-506 as a treatment for metastatic castration-resistant prostate cancer ... and Canada.  --> the United ... In the Phase 1/2 clinical trial, ESSA intends to ...
(Date:11/24/2015)... New York , 24. November 2015 ... des Avery Breathing Pacemaker Systems, ist erfreut, ... als Clinical Consultant bekannt geben zu können. ...   --> Foto ... Stockholm (Schweden). Von 1984-1986 war ...
Breaking Medicine Technology: