Navigation Links
SMS Technology Places Eye Health Educational Information at Hispanics' Fingertips
Date:5/18/2009

PINELLAS PARK, Fla., May 18 /PRNewswire/ -- Transitions Optical, Inc. today announced that Hispanics will have the opportunity to receive immediate and relevant information about eye health issues through SMS text messaging on their cell phones. Cell phone users will have the option to subscribe to receive valuable advice and alerts about healthy sight, to help them effectively protect their eyes to see better today and in the future. The healthy sight messages will be sent to Hispanics along with text message alerts about Major League Soccer (MLS), a sport that captures the interest of the Hispanic population and thus helps Transitions bring its educational message to a captive audience.

"We want to take advantage of the power of instant and targeted communications offered by text messaging technology to highlight the important issues related to preserving healthy sight for Hispanics," said Martha Rivera, multicultural marketing manager, Transitions Optical. "We have chosen to pair the healthy sight text messages with engaging soccer alerts in order to maximize the number of people who subscribe to receive these alerts and thus reach the largest possible number of mobile phone users," said Rivera.

Eye health is an issue that impacts the entire Hispanic community. You only have one pair of eyes, and your eyes must last for a lifetime. What you do today is important in helping you see your best -- everyday in all light conditions -- and in helping to preserve long-term eye health and wellness that is vital to your precious sight.

People who subscribe to Transitions' SMS text messages will receive information about proper eyecare and eyewear, such as Transitions(R) lenses, which automatically darken as light conditions change, providing visual comfort and enhancing visual quality. The SMS text messages will also provide tips to preserve lifelong healthy sight and will include an option, starting in June, to help users locate a nearby eyecare professional.

The MLS text message alerts will highlight results from the World Cup qualifying games, results from MLS games, and news about prominent professional soccer players.

To subscribe to the automatic SMS text messaging, visit www.transitions.com and click on the soccer ball at the top right corner of the homepage.

About Transitions Optical, Inc

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions(R) lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays -- helping to protect the health and wellness of your eyes -- so you can see better tomorrow as well.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association's Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


'/>"/>
SOURCE Transitions Optical, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Quantum light beams good for fast technology
2. New Smart Technology Makes Patient Data Collection Easier, More Efficient
3. Align Technology Executive to Present at Upcoming Financial Conferences
4. Pioneer Surgical Technology Hires Vice President of New Business Development
5. Purdue researchers develop technology to detect cancer by scanning surface veins
6. Creative Technology Services Enhances its Global Competitiveness with Additional Regulatory Certifications
7. University of Wisconsin Hospitals and Clinics Complete System-Wide Conversion to Masimo SET Pulse Oximetry Technology
8. Patent Reform Legislation Threatens Americas Leadership in Medical Technology Innovation
9. Stevens Health, Technology and Society roundtable: Sept. 19
10. Microbiotic technology developed for microinjection of zebrafish embryos
11. Proven Terumo Coronary Guidewire Technology Is Now Available in the United States
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... D.C. (PRWEB) , ... June 25, 2016 , ... ... discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, ... their work on several important health care topics including advance care planning, healthcare ...
(Date:6/25/2016)... Long Beach, CA (PRWEB) , ... June 25, 2016 , ... ... from UCLA with Magna Cum Laude and his M.D from the David Geffen School ... San Diego and returned to Los Angeles to complete his fellowship in hematology/oncology at ...
(Date:6/24/2016)... Marne, Michigan (PRWEB) , ... June 24, 2016 , ... ... To deal with these feelings, many turn to unhealthy avenues, such as drug or ... Center of Marne, Michigan, has released tools for healthy coping following a traumatic event. ...
(Date:6/24/2016)... San Francisco, CA (PRWEB) , ... June 24, ... ... at CitiDent, is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has ... , self-ligating Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... proud to recognize Dr. Barry M. Weintraub as a prominent plastic surgeon and ... women in the world, and the most handsome men, look naturally attractive. Plastic ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Roche (SIX: RO, ROG; OTCQX: RHHBY) ... Elecsys BRAHMS PCT (procalcitonin) assay as a dedicated testing ... With this clearance, Roche is the first IVD company ... for sepsis risk assessment and management. PCT ... PCT levels in blood can aid clinicians in assessing ...
(Date:6/23/2016)... VIEW, Calif. , June 23, 2016 ... a.m. CST on Thursday, July 7, 2016 , , , ... kayla.belcher@frost.com ) , , , , EXPERT PANELISTS:  , ... Nitin Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, Divyaa ... The global pharmaceutical industry is witnessing an ...
(Date:6/23/2016)... Pa. , June 23, 2016 The ... in an outpatient dialysis facility.  Treatments are usually 3 ... 6 hours per visit, including travel time, equipment preparation ... a patient, but especially grueling for patients who are ... of a skilled nursing and rehabilitation centers for some ...
Breaking Medicine Technology: