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SMS Technology Places Eye Health Educational Information at Hispanics' Fingertips
Date:5/18/2009

PINELLAS PARK, Fla., May 18 /PRNewswire/ -- Transitions Optical, Inc. today announced that Hispanics will have the opportunity to receive immediate and relevant information about eye health issues through SMS text messaging on their cell phones. Cell phone users will have the option to subscribe to receive valuable advice and alerts about healthy sight, to help them effectively protect their eyes to see better today and in the future. The healthy sight messages will be sent to Hispanics along with text message alerts about Major League Soccer (MLS), a sport that captures the interest of the Hispanic population and thus helps Transitions bring its educational message to a captive audience.

"We want to take advantage of the power of instant and targeted communications offered by text messaging technology to highlight the important issues related to preserving healthy sight for Hispanics," said Martha Rivera, multicultural marketing manager, Transitions Optical. "We have chosen to pair the healthy sight text messages with engaging soccer alerts in order to maximize the number of people who subscribe to receive these alerts and thus reach the largest possible number of mobile phone users," said Rivera.

Eye health is an issue that impacts the entire Hispanic community. You only have one pair of eyes, and your eyes must last for a lifetime. What you do today is important in helping you see your best -- everyday in all light conditions -- and in helping to preserve long-term eye health and wellness that is vital to your precious sight.

People who subscribe to Transitions' SMS text messages will receive information about proper eyecare and eyewear, such as Transitions(R) lenses, which automatically darken as light conditions change, providing visual comfort and enhancing visual quality. The SMS text messages will also provide tips to preserve lifelong healthy sight and will include an option, s
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SOURCE Transitions Optical, Inc.
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