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SMART Association Becomes 'Healthcare Council Member' of Smart Card Alliance
Date:9/17/2007

ROSEVILLE, Calif., Sept. 17 /PRNewswire/ -- S.M.A.R.T. Association, Inc. ("SMART"), announced today that it has become a "Healthcare Council Member" of the Smart Card Alliance, a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of Smart Card technology.

The Smart Card Alliance is the sole industry voice for smart card technology, leading industry discussions on the impact and value of Smart cards in the U.S. and Latin America. Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. SMART is taking a key leadership role in educating the healthcare industry to the values and benefits of Smart card technology. The hope is to build upon the successes that many European countries have experienced for more than 20 years, utilizing Smart cards as healthcare data storage and insurance benefit cards. SMART is working closely with the Alliance to develop white papers, technology strategies, and market positioning for Smart cards within the U.S. healthcare market.

Dale Grogan, Director of Smart Card Initiatives for SMART commented, "We are tremendously pleased to be invited into the Smart Card Alliance. The Alliance has long been recognized as the definitive source for Smart card innovation and future thought. Our inclusion as a Healthcare Council Member will allow us to continue at the forefront of critical thinking and supports our position as a leading provider of Smart card solutions for healthcare providers."

Randy Vanderhoof, Executive Director of the Smart Card Alliance was equally enthusiastic, stating, "The Smart Card Alliance and its Healthcare Council will benefit from the innovative technology and services that SMART Association brings to the market. As a Leadership Council member, we look forward to the strong contributions that SMART Association can contribute to the council's efforts to accelerate smart card adoption in the healthcare industry."

About S.M.A.R.T. Association

S.M.A.R.T. Association, Inc. has developed and enhanced permission-based membership marketing systems and operations for healthcare providers for over 16 years. Healthcare providers partner with SMART to help leverage their privacy compliance activities to create a uniform service recovery tool and build a marketing asset. SMART brings strategies to providers that assist them in growing their patient base, revenues, and building relationships in their community. Please visit the company's website at http://www.smartassociation.com.

CONTACT: Dale Grogan

PHONE: 916-677-8400, Ext. 315


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SOURCE S.M.A.R.T. Association, Inc.
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