World-Class Doctors from one of the Nation's Premier Centers for Medical
and Health Care, Research, and Medical Education will Host Live call-in format will give listeners access to first-class doctors
NEW YORK, Nov. 12 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI) and NYU Medical Center today announced the creation of "Doctor Radio Powered by NYU Medical Center," an exclusive, pioneering, 24/7 radio channel featuring easily accessible information on health, wellness, and medical issues, from the physical to the psychological, brought to you by world-class doctors.
Doctor Radio, created exclusively in collaboration with NYU Medical Center, will air on SIRIUS channel 119, with an expected launch in early 2008. Doctor Radio will feature more than two dozen respected doctors as regular weekly hosts, many of whom are "teaching" doctors at the NYU School of Medicine, plus physicians and medical experts from around the world as special hosts and guests.
To serve Americans' hunger for health, medical and wellness information, SIRIUS' Doctor Radio will cover the human condition and the complexities of the bodies we inhabit, as well as entertain a little bit along the way. Doctor Radio will give listeners direct access to the best doctors in every field, breaking down barriers between the medical world and the everyday world, and giving listeners information to make important decisions about their health and well-being. NYU Medical Center doctors will take new medical research and findings and translate them into easy-to-understand advice and knowledge in an innovative and new way to better peoples' lives.
Among the diverse array of subjects covered are how to know if you are at risk for a heart attack and high blood pressure; the psychology of everyone from serial killers to college students; what really goes on inside the emergency room and how it compares to television shows like ER and House; what parents can do to cope with children suffering from ADD; stories from the operating room, and why it might be better to hold off on getting that long- awaited nose job; and important things to know before reaching for that Viagra pill on your way to the bedroom. Speaking candidly to address real-life medical matters and scenarios, doctors on the channel will even dissect sports injuries from the past weekend's big games.
"Doctor Radio Powered by NYU Medical Center will be among the most definitive health, medical and wellness resource for people everywhere," said Scott Greenstein, SIRIUS' President, Entertainment and Sports. "For the mere cost of a subscription to SIRIUS, our listeners will receive unique access to some of the best doctors in the privacy and comfort of their own car or home."
"Doctor Radio on SIRIUS represents the wave of the future for personal medical advice and knowledge," said Robert I. Grossman, the Saul J. Farber Dean and CEO of NYU Medical Center. "Every American is affected by medical issues. And so to have NYU's expert team of teaching doctors, and other world- class experts, easily accessible to SIRIUS' diverse national audience represents a level of connection and outreach we could not accomplish any other way."
Doctor Radio will be an advertiser-supported channel, providing a commercial platform on radio for a variety of health, medical, and pharmaceutical companies.
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NASCAR and NBA, and broadcasts live play-by-play games of the NFL and NBA, as well as live NASCAR races. All SIRIUS programming is available for a monthly subscription fee of only $12.95.
SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 80 channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS Backseat TV(TM) is the first ever live in-vehicle rear seat entertainment featuring three channels of children's TV programming, including Nickelodeon, Disney Channel and Cartoon Network, for the subscription fee of $6.99 plus applicable audio subscription fee.
SIRIUS products for the car, truck, home, RV and boat are available in more than 20,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln, Mercury, Maybach, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, Rolls Royce, Scion, Toyota, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Click on http://www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2006 filed with the Securities and Exchange Commission. Among the significant factors that could cause our actual results to differ materially from those expressed are: our pending merger with XM Satellite Radio Holdings, Inc. ("XM"), including related uncertainties and risks and the impact on our business if the merger is not completed; any events which affect the useful life of our satellites; our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming providers; and our competitive position versus other audio entertainment providers.
About NYU Medical Center
With roots stretching back over 160 years, NYU Medical Center is a national leader in patient care, scientific research, and the education and training of physicians. With pioneering programs that span the nation's oldest and largest Department of Dermatology and first Department of Child and Adolescent Psychiatry (the NYU Child Study Center) in 90 years, the Medical Center's patient care facilities include Tisch Hospital, an acute-care tertiary center; the Rusk Institute of Rehabilitation Medicine, which-the first and one of the largest of its kind-has ranked first in New York State for 18 years in a row; NYU Hospital for Joint Diseases, one of only five orthopedic/rheumatology hospitals in the world; and major multispecialty ambulatory facilities, one for cancer patients and the other for children. Together, these patient-care facilities ranked as one of "America's Best Hospitals" in a dozen key specialties, and have scored among the best in the country for the safety and quality of care.
NYU Medical Center's vibrant research programs, which involve both the Skirball Institute of Biomolecular Medicine, a prestigious basic research facility, and the new Smilow Research Center, devoted to translational (patient-oriented) medicine, continue to build on a proud tradition of responsiveness to urgent public health issues of the day. Graduates and faculty of the School of Medicine have contributed to the control of tuberculosis, diphtheria, yellow fever, and venereal disease; the development of vaccines for hepatitis B, polio, and cancer; advances in the treatment and prevention of stroke and heart disease; the introduction of minimally invasive surgical techniques; and a range of other medical breakthroughs.
With its post-graduate arm, NYU School of Medicine trains physicians at each stage of their profession-as medical students, residents, fellows, and doctors already in practice. The School of Medicine, offers maintains affiliations with several leading area hospitals, including Bellevue Hospital, the nation's oldest public hospital; and the Veterans Affairs New York Harbor Healthcare System. NYU School of Medicine ranks 4th in the nation in the percentage of alumni who go on to become full-time faculty in U.S. medical schools.
NYU Medical Center
Director, Media Relations
|SOURCE SIRIUS Satellite Radio|
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