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SEO to Help Doctors and Physicians Put a Lid on Operating Expenses
Date:2/18/2013

Dallas, Texas (PRWEB) February 18, 2013

Dallas based SEO 1 Medical; a search engine optimization company focused on online medical marketing has published a new article highlighting how physician owned private practices can face higher operating costs when compared to hospital owned practices.

The MGMA(Medical Group Management Association)-ACMPE (American College of Medical Practice Executives) recently conducted a study that indicated physician owned practices spend 20 percent more per doctor than hospital owned practices.

SEO 1 Medical has been keeping a close tab on operational expenses of physician owned practices and feels that efficiently allocating marketing budget is one of the untapped opportunities.

When asked the reason for this staggering difference, Rodney Brooke of SEO 1 Medical said, “The difference is hospital owned practices enjoy economies of scale which physician owned practices don’t.” He further added that annual operating expenses per doctor in physician owned practices has gone up by just 1.6% compared to 6.5% of hospital owned practices.

According to Mr. Brooke, “Smart customer outreach programs were primarily responsible in bringing down physician owned practice’s marketing budget spends thus relieving some of the pressure on operating expenses.”

Customized organic search engine optimization campaigns coupled with social media marketing and reputation management for doctors deliver superior results than paid search, billboard advertising, and radio and TV spots. Mr. Brooke feels, “With Traditional media receding, paid internet advertising is reserved for institutions with deep pockets. Search e
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