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SEO Guide for Business Owners: 5 Tips for DIY SEO
Date:7/28/2013

WordPress, several plugins can be used to ensure a company is incorporating keywords and phrases properly. These are WordPress SEO by Yoast, and the All in One SEO Pack.

  •     Links
Linking internally helps search engines find content. It signals to the search engines that that content is important; the anchor text signals what the content is about. Too many links however can lead to over-optimizing and result in penalties. Keep changing the anchor text just in case.

  •     Share via social media
Articles which are liked, shared and tweeted are more likely to rank highly in the search engines. Although it’s still unclear the exact impact these ‘social signals’ have on search engine rankings, they are indeed included in Google algorithms.

  •     Basic Link Building
Writing guest posts is the best way to get high-quality links back to a company’s site. Guest posts usually include a link back to the company site in the bio that gets included with the article. Occasionally sites allow links within the copy too. Commenting on Blogs or Forums may drive traffic to a company’s site – provided the information is helpful and well thought out.

For more ways of building up traffic to a company’s website and getting it to stay, see more of Gollan’s business coaching tips today.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10956692.htm.


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