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SEO Guide for Business Owners: 5 Tips for DIY SEO
Date:7/28/2013

e are a few ways to make sure this is the case such as ensuring navigational links are text rather than image-based and employing a sitemap.

  •     Access
Sites should be accessible to search engines, insists Australian business guru Gollan. It’s possible to have the most beautiful, user-friendly website out there. It could also be regularly updated with new and exciting content, and enjoy a strong following using social media, but if search engines don’t have access then a company will never get any traffic.

Businesses should always check their robots.txt file to ensure they are not unintentionally restricting access. The words Disallow: / anywhere in the robots.txt file will indicate this. In addition, search engines can’t access password-protected content like private forums, or any areas of the site that require users to submit a form. Neither will they crawl links in flash or java. As a result all links should be in simple HTML format.

  •     Research and Keywords
Incorporating keywords into the company’s copy doesn’t have to be spammy. Instead, it’s useful to view keywords as the best way to ensure that people who want to read what you’re writing find the company’s content.

One of the simplest ways to get a general idea of which keywords to use is via the free Google Keyword tool, says Gollan in his SEO Guide. This helps figure out which keywords are actually being searched for, and how much competition there is for that word or phrase. Meanwhile, more isn’t necessarily better when it comes to using keywords and phrases. They should be incorporated in such a way that both the reader and the search engines will recognise the content of the article.

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