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SEO Guide for Business Owners: 5 Tips for DIY SEO
Date:7/28/2013

(PRWEB) July 29, 2013

In SEO Guide for Business Owners: 5 Tips for DIY SEO Gollan counsels that there is a perception SEO should be left to qualified experts in the field. But he insists there are plenty of DIY tips to implement without the need to resort to costly technical help.

He says: “By following the five basic principles laid out in my brief and easy-to-understand SEO guide, you’ll have a good shot at getting targeted, relevant visitors to your website in no time at all.

“Don’t stress about doing it wrong, or about getting it done quickly. Take your time, and implement these strategies as you have time. SEO isn’t about a quick solution, but rather a long-term investment in your website.

“Incorporating the above steps into your day-to-day routine can take a little getting used to, but I guarantee that your efforts will pay off in the long run.”

There are certain structural elements that can greatly increase a company’s chances of SEO success, says the popular business guide. Having this structure in place will mean not only a better chance of higher search engine rankings, but an overall better user experience, he insists. These include:

  •     Speed
By using a tool such as Google PageSpeed a company can see how their site compares with their competitors in terms of how quickly it takes to upload. It also provides very specific recommendations to increase speed. These could involve leveraging browser caching, optimizing images, or minimizing redirects.

  •     Navigation
Every site should have a clear navigational structure – for both visitors and search engines. Ther
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