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SEIU Launches Ad Campaign Opposing Corporate Raider's Plan to Buy Mich. Nursing Homes
Date:10/3/2007

Shadowy equity firm Carlyle Group wants to buy 27 nursing homes in

Michigan; similar buyouts have reduced quality of care for seniors

DETROIT, Oct. 3 /PRNewswire/ -- SEIU Healthcare Michigan launched a radio and direct mail campaign Tuesday to mobilize opposition to a Wall Street investment firm's planned purchase of 27 nursing homes in the state -- a move that could decimate the quality of the homes, endanger seniors and send nurses to the unemployment line in the name of big profits.

The radio ads, which are currently playing in the Lansing market, highlight private equity giant Carlyle Group's plan to buy Manor Care Inc., which owns 27 nursing homes and 3,300 nursing beds in Michigan. Manor Care, one of the nation's largest nursing home chains, already has a dismal record in Michigan, compiling 268 federal health violations alone in the last survey cycle.

In a stunning front-page expose Sept. 23, The New York Times reported that private equity firms like Carlyle have increasingly bought up nursing homes in the past six years, slashing the number of nurses, gutting operations, and then flipping the homes for a huge profit -- all at the expense of patients and their families.

"These profit-hungry companies have no regard for Michigan seniors, their families and those who take care of them -- all they're concerned about is padding their bottom line," said SEIU Healthcare Michigan President Rickman Jackson. "If Carlyle Group gobbles up Manor Care's nursing homes, their already atrocious record will become even worse. We're reaching out to Michigan's citizens to pressure Carlyle to put patient care before profits and protect our loved ones."

In addition to the 60-second radio spot, SEIU Healthcare Michigan has also mailed literature throughout the state to build pressure on Carlyle Group's planned buyout of Manor Care. "Let's put money into caring for seniors, not into CEOs' pockets," the ad reads.

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SOURCE SEIU Healthcare Michigan
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